Mgmt20140 Design Thinking For Managers: Assessment Answers
This is poster assessment. Posters should be creativity, design, summarising, prioritising and synthesising skills.
In order to design the poster, you are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question:
What is a 'design mindset' in the context of innovation?
You are required to address this question by Designing a Poster, Which Visually Displays your literature research. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays your understanding of what a 'design mindset' is in the context of innovation.
Answer:
Design Mindset: As an Enabler of Innovation
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves (Carlgren, 2013). Companies like Apple, Coca-Cola, Nike and whirlpool performed the S&P 500 to achieve optimal success through innovation. It is mainly used by the designers to find desirable solution of complex problems.
Innovation
The innovation mainly starts with developing and understanding user unarticulated or unmet needs(Carlgren et al., 2014). There are several competitive advantage of new ideas hence, higher margins and minimal the uncertainty and risk (Gaziulusoy, 2015). It generally constructed through a series of prototype to learn, test and refine concepts. Designers rely on the users insights which are generally gained from the real world experiments, not just market research or historical data (Irwin, 2015).
Framework
1. Discovery
Choose an strategic topic, affirmative, gather data. empathize and understand with needs.
2.Re(Frame ) opportunities
Search insights and patterns. Frame POV. Define Scope Question assumptions.
3. Incubate
Switch mechanisms. Meditate, diverse stimuli and sleep on it.
4. Ideate / illuminate
Experiment. Explore opportunities. Make ideas visible. Envision a desired future(Carlgren et al., 2016).
5. Refine / Evaluate Ideas
Find out the visibility, feasibility and viability of the proposed ideas. What are the constraints?
6. Rapid prototype test
Learn from end-user. Quickly respond . Find out the reason of failure.
7. Deliver
Final test, approve and deliver.
8. Scale
Evaluate, learn, create and innovate.
Methods of Success
1. Sense intent
2. Know Context
3. Know associates stakeholders
4. Frame Insights
5. Explore Concepts
6. Frame Solutions
7. Realize offering
References
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities. Chalmers University of Technology.
Carlgren, L., Elmquist, M., & Rauth, I. (2014). Design thinking: Exploring values and effects from an innovation capability perspective. The Design Journal, 17(3), 403-423.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.
Gaziulusoy, A. I. (2015). A critical review of approaches available for design and innovation teams through the perspective of sustainability science and system innovation theories. Journal of Cleaner Production, 107, 366-377.
Irwin, T. (2015). Transition design: A proposal for a new area of design practice, study, and research. Design and Culture, 7(2), 229-246.
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