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MGT302 Strategic Management: Corporate Analysis of BHP Billiton

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Case Study : BHP Billiton

Task 1 

Research what strategies has been deployed by the comp any, and explain How? Why?

  • Research areas

  • Mission, vision, core competences
  • Successful Strategies deployed in the past
  • Current strategies

Task 2

There have been many criticisms of the business practices that company h as pursued in recent years. Describe TWO of these controversies and outli ne the outcomes.

  • Focus on the past strategies / tactics which were criticised

The criticisms may comes from various stake holders, such as competitors, employees, customers, suppliers, communi ties and others, media journalist, industry experts, academi c professionals etc. 

Task 3

Perform an environmental analysis for the involvement of the organisatio n in the context of the industry, it operates in – what are the main opport unities & threats?

  • Analysis Tools
  • General Environments (PESTEL) analysis
  • Specific Environments analysis
  • Porter’s five force analysis
  • Resource Based Model analysis
  • SWOT

Task 4

Describe the organisational culture or leadership style wi thin the organisation.

  • Research areas
  • Core values/ competencies of the company
  • CEOs who inspired the employees, developed / implem ented the strategies successfully and created the compan y’s unique culture.
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