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MKT203 Services Marketing | Specific Marketing Strategy


Students are to use choose their own firm and apply theoretical knowledge of models and concepts to the 7 Ps and apply them to your chosen service firm. Refer to weekly contents in order to choose and find the models and theories.


  1. Description target market and service positioning
  2. Use service theories to analyse your current position for each of the 7 Ps
  3. Offer a specific marketing strategy, objective and action
  4. Brief the Ad agency on what they are trying to achieve for your firm and make recommendations for an integrated services marketing and branding plan to the agency
  5. Each page will refer to one of the 7 Ps and include the analysis, the objectives and the recommended actions

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