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MKT230 Market Research: Analyse the Marketing Strategy of Footlocker

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Marketing is all about being able to communicate your ideas to specific audiences. The purpose of assessment four is to help you develop your presentation skills as it is one of the most common ways of communicating in business. There are many technological aids that can help a presenter so it is important to have a good understanding on how technology can help you.

You are the new marketing manager for your chosen organisation. Based on the results of the report, you have been tasked with analysing the current marketing strategy.

The assessment has three steps:

  1. Define the extended marketing mix by providing an overview of theory (i.e. product, price etc.)

  2. Explain in an summary overview the current marketing strategy for your organisation under the basic concept headings of the marketing mix

  3. Based on your review of the current strategy and the current theory and market trends, make specific and well justified recommendations for changes to your chosen organisation's current marketing strategies (i.e. a creative approach to the 7 Ps)

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