Mkt301 Consumer Behaviour Answers Assessment Answers
Explain how sensory systems play a role within consumer behaviour using examples of three well-known brands.
What does ‘the self’ mean and why do marketers pay close attention to ‘the self’ focusing specifically on the public self and private self.
How can a brand have a personality? Critically analyse three brands that have created a personality for their brand.
Explain how brand loyalty can be created in both an online and offline environment. What are the disadvantages of brand loyalty?
Whileexplaining the advantages and disadvantages of a multi-channel strategy outline the way in which a fashion brand of your choice employs a multi-channel strategy.
Answer:
Maximize income and loyaltyMain targets are the consumers
To Generate a flourishing multi-channel occurrence.
Create a prosperous actions in business that seems unapproachable to various retailers.
To meet customers expectations.
To reach their customers as well as meet their expectations.
Comparison shopping engines.
Social Media
Social Media has proved to be a fresh and fast-moving sales channel.
Many social sites are no longer used for advertisement only, but also for sales where visitors are changed to buyers.
They are designed in a way that facilitates buying through inclusion of “buy button” just below or on top of the picture of the item being sold.
Comparison Shopping Engine
This is a significant way to unleash the product to outshine the other ones from the competitor’s side.
Some of these include Google Product Search and dShopping.
Market Places
Advantages Of Multi-Retail Channels
Improved customer awareness
Increased exposure
Improved customer reception
Boosts sales
Disadvantages
Challenges in stock control.
It can be quite challenging to manage all the channels concurrently in a manner that is effective and ensures customer service is not compromised.
Management challenges.
A multi retail channel puts strain on the existing resources including human resource.
Application Of Multi-Retail Channel
Most fashion companies are making good use of this strategy through posting their products online especially on social media sites.
Vera Bradley healthcare apparel, a notable retail in Abu Dhabi is capitalizing on the strategy.
The company has no physical store and operate purely on multi-retail channel.
They receive clients through eBay, Amazon as well as Facebook and make delivery to the required location.
Vera Bradley’S Multi Channel Strategies
The company is taking advantage due to the increase number of Internet users to market and sell their products.
The apparels retailers are the leading in using the multi-retail channels.
As customers are progressively more using smartphones, tablets, and other internet connected devices as a major entrance to the Internet, it is essential for organizations to think “multichannel” to provide the best customer experience and increase sales.
Vera Bradley Healthcare Apparel has achieved many benefits such as;
reaching many customers,
created synergies between offline and online marketing strategies and;
raised the awareness of the brand among much more.
The strategy has put the option for the customers to purchase their favorite items, anytime, anywhere.
Vera Bradley healthcare apparel collection provides Pins that allow the customers buy without ever leaving the site, with payment options available on sites such as Facebook.
Conclusion
Multi-channel retailing has progressed considerably into the 21st century.
The Internet has developed and the advantages of retailing through multiple channels have become quite evident in the business.
Some multi-channel retailers do business through two channels, whereas others use three or all of them.
Generally, if a business provide products and services through more retail channels, the business will have a higher probability of making more sales.
References
Desertcart.ae (2018). [online] Available at: https://www.desertcart.ae/brands/vera%20bradley%20healthcare%20apparel [Accessed 31 May 2018].
Kumar, V, Sharma, A, & Gupta, S. (2017). 'Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches', Journal of the Academy of Marketing Science, vol. 45, no. 2, pp. 164-185. Available from: 10.1007/s11747-017-0518-9. [5 May 2018].
Srivastava, M, Naik, S, Tadamarla, A, Thynala, S, Shah, T, & Rakshit, U. (2017). 'To study the factors impacting Online Repeat Purchase Intentions with reference to fashion apparels', International Journal of Multidisciplinary Approach & Studies, vol. 4, no. 1, pp. 22-42.
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