Mktg224 Market Research |Customer Receive Assessment Answers

Answers:

Does a customer receive more benefits than risks from Marketers when they know their personal information?

The objective of the marketers is to investigate and know all the details related to the consumers taste and preferring as well as personal details which is connected to the organization’s future and the services offered, which in turn in not only beneficial for the company but helps the consumers as well. The marketers also gather information about the consumers they serve and keep the data in their database system (Chiu et al., 2014). As the details are kept safe and in secrecy with the organization therefore the possibility of the information getting leaked is very less. Marketers get data from the customers to give them the best service according to their needs and requirements. When a company does not collect the data of the customers they serve, they do not understand the requirement of the people therefore the consumers do not get exactly what they want or they do not match their satisfaction. Organizations like Facebook or Twitter has to keep data about the people those who are members with them, it is exactly why there are millions of people around the world who use social media (Watson, McCarthy & Rowley, 2013). It is not just because social media is one of the biggest factors for communication in the modern world, but also they keep the personal data of their customers and is able to give them exactly what they want. Marketing system begins from the customers and they are the central point of marketing. Each and every product or service highlights or reflects the insight of the people and this provides benefits to both the company and the customers.

References

Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114.

Watson, C., McCarthy, J., & Rowley, J. (2013). Consumer attitudes towards mobile marketing in the smart phone era. International Journal of Information Management, 33(5), 840-849.