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MKTG5004 Business Research Methods - Free Saples to Students

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Internet has changed the way markets work. Over the past few years a new concept of Sharing Economy Platforms has emerged across the world. These platforms enabled with internet enabled mobile devices also referred to as peerto-peer market places include Uber, Airbnb, eBay, Gumtree among others. You are required to write a review essay on the following: Codagnone, Cristiano, Federico Biagi, and Fabienne Abadie. "The passions and the interests: Unpacking the'sharing economy‘” (2016).  https://core.ac.uk/download/pdf/156903722.pdf  
A “review essay” is a summary in your own words of the article you review, together with an appraisal of it. This will form 50% of your assessment. Structure: The report should have an introduction, main body and a short conclusion followed by references. Formatting: Standard 12 point font, 1.5 line spacing, and side margins 2.5 wide. 
Choose your own preferred proportions of summary and appraisal, provided there’s at least 25% appraisal. Your appraisal should be appropriately corroborated with research articles or published reports. This will form 50% of your assessment. Your bibliography should follow the standard Harvard or Chicago format. The references should be a combination of news, official reports and research papers

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