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MKTM028 Strategic Marketing | Analysis of External Environment

  95 Download     📄   10 Pages / 2409 Words
You must choose one of the two case studies within this assignment brief. Either the ‘Drones’ or ‘Pollution Eating Bikes’ (see cases below).

The company you choose is considering coming to a country of your choice and setting up business. You have been engaged as a management consultant to help advise on this strategic move. As part of your work you are to undertake an analysis of the “external environment” of the country of your choice with regards to the attractiveness of that country to the company. You must choose a country that appears favourable to either the drones, or bike, company (your choice).

Your task within this assignment is to undertake an analysis of any THREE (and only three) components of PESTEL. It is your choice which three elements you investigate.

You are required to produce a business report that demonstrates your understanding of key aspects of PESTEL analysis. The report should be of relevance to the organisation and be of interest to the Chief Executive (or equivalent). The advice, based on the PESTEL analysis, will be an important contributor in the decision to enter your chosen market.


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