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Mktm033 The Entrepreneurship Report Answers Assessment Answers

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Writing an Opportunity Analysis Report will enable you to define your business by critically examining the idea for a new business venture and to check it against your initial perception of the market-place so that you may write your first draft ‘nature of the business’ statement on which market investigations and calculations can be based.

Your report should have a contents page, an executive summary, a reference page and appendices (to include any supporting information).

NB: Please note that the word limit suggestion for each session is for general guidance only. Should you wish to include more or fewer words in each session is entirely up to you. All assessment points are equally weighted, and we advise you to make a full use of appendices. Please note, you will also be assessed on your use of sources, your writing style and presentation (how well you can communicate your plan to investors, and whether you have written a convincing proposal).

NB: One of the strategies to ensure you have included all the points in your report is to copy and paste the expanded version of your Opportunity Analysis Report Template into your document and then include information covering all relevant points. When you completed your analysis and it is ready for submission, please do not forget to delete the expanded version of questions as it will be counted towards your word limit and may be penalised.

Knowledge and Understanding

  1. a) Analyse the critical debates about the role of entrepreneurs and entrepreneurship in the delivery of business innovation.
  2. b) Evaluate the management efficacy of alternative approaches and tools to identifying, selecting and managing emerging opportunities.

Subject Specific skills

  1. e) Provide a comprehensively researched and detailed analysis of emerging opportunities within a specific business sector and show an awareness of the contrasting influences.  

Key Skills


  1. g)  Collate, organise, critically evaluate and synthesise evidence and information from a variety of sources including: academic articles, business reports and case studies.
  2. h) Solve problems using complex concepts, appropriate tools and arguments leading to creative solutions and innovative business approaches.
  3. i) Engage confidently in academic and professional communication with others, reporting on proposals clearly, autonomously and competently.

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