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MMS712 Analyze the Segmenting

Analyse the goods/services market within your chosen category/context (social, environmental,OR prestige goods/services).Identify three examples of goods or services within this context. Describe these goods/services
examples:
What is it
Where do you consume it
How easy is it to access this good/service
How much does it cost
Provide any details that help to provide a clear picture of what the good/service is and creates the foundation for being able to address the next two steps (#2 & #3).Make this clear and justified!
 
2. Analyse market factors to identify possible consumer segments that would consume the respective goods/services. In reviewing the goods/services in point #1, and considering the various segmentation factors (e.g., demographic, geographic, psychographic, etc.), identify:
a) the general consumer market,
b) three possible consumer segments,
c) the one key target market (among the alternatives) for each of the three goods/services you’ve identified from your market.Make this clear and justified!

3. Create key messages for each of the key target goods/service market. These messages must match the good/service, the 'bundle of benefits' that resonate to the respective target market.For example, for good #1, the target market is X, and the key message would resonate most with target market X for good #1.
This frame is applied to each of the three goods/services you’ve identified.Make this clear and justified! 

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