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MNG10476 Professional Development: Swinburne IS Research

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In this assignment, you will employ one force out of Michael Porter’s Five Forces which is : threat of new entrants model to understand the strategic value of Swinburne University Information Systems (IS) research within the Australian tertiary education market. The motivation for examining the strategic potential of Swinburne IS research is to understand the potential industry impact of Swinburne IS research and how this could affect the market position of Swinburne University relative to its competitors (ie. The ability of Swinburne to attract IS students).

You will explore how Swinburne IS research can affect industry structure and attractiveness by assisting Swinburne University to defend itself against forces such as new entrants.

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