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NN12 Business Management : Analysis of Marketing Strategies

The 4045-home development will be within four neighbourhoods Cairhill, Chapelton Town Centre, Wester Cairhill and Newhall. The development is estimated to take about 99 years. The idea is to keep the community in Chapelton by creating jobs and entertainment. The assignment is to produce a project as a business proposal for Chapleton community to gain employment opportunities.

Business chosen Building a Gym combined with Childcare facilities.

You must continue to maintain your log, which must record any activities undertaken, resources used and time allocated. You should also record deviations from your plan and keep a reflective record of what things worked, what did not, and what problems you encounter. You should retain evidence of your progress and experience of the development stage of the investigation and you own personal development. This will support you in the evaluation stage by matching your experiences against the plan. Please remember to submit this log with deviations as a separate file.

Your investigation must be presented in a format suitable for a business report and should include a contents page, a summary of findings, acknowledgements, references and a bibliography. Your report should be around  and should contain the following main sections:

1. Executive summary. This is a brief extract which outlines the scope of the report and its main findingsRemember to put this before the contents page, and maximum half page, with facts figures and outcomes in it.
2. You should include background information to the business and any issues that are particularly relevant Remember that location maps, pictures etc are good here and do not use up your word limit. (reference them).

3. Analysis of the business Environment Looking for evidence of research here. Think of things such as Mintel reports, Government statistics, Visit Scotland figures etc. Analyse using business analysis tools, such as PESTEL analysis, Porters 5 Forces, Ansofs Matrix etc. Don’t include SWOT as it is in the next question. Remember to reference all your sources as evidence of good research.

4. The major SWOT of the business Make your SWOT analysis count by including sentences not single words. Include facts as supporting evidence.

5. An explanation of how the issue affects the business.  This should be justified by data collected. Reference must be made to relevant theory This should follow on naturally from the SWOT analysis and will be different for each of you.

6. Analysis of the primary and secondary sources of information and data collected. You may find it helpful to present some of your data in appendices and refer to them in the main body of you report. Appendices do not count towards the overall word limit. As described? You could consider doing some basic financial analysis of any figures produced or even basic statistical analysis?

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