Online Buying Behavior towards Handmade Products from Etsy

There are innumerable methods of payment accessible in today's world. This may be as easy as a debit or credit card transaction or as complicated as PayPal or even Cryptocurrency (Glesne, 2016, p 23; Snyder, 2019, p. 335). In this regard, the more payment choices the business have to the customers, the easier. Additionally, certain users would have to use specific payment mechanisms in order to accrue points. If the company may not embrace this method of payment but the competitors do, they are likely to lose the fight.

Taylor et al., (2020, p. 1014) portrayed a vivid image of how payments have evolved over the past three decades and contribute to customer preferences. Taylor et al., (2020, p. 1014) showed a graphic picture of how prices have evolved over the past three decades and what contributes to customer preferences whether or when not the customer is taken into account into the market equation. Taylor et al., (2020, p. 1014) detailed many payment-related events that happened in the 1970s over ten years. Each demonstrated how well-intentioned efforts by online stores to deliver new payment services and manipulate consumer buying behavior failed, either since the importance to the online stores was not a value to the consumers, or because customers had little idea how the new services could help them since no one asked what they valued in a payment system. Haldorai and Ramu (2018, p. 215) established four impediments that the handicraft industry must overcome to close the distance with customers and succeed. First, handicraft stores must consult with customers to determine whatever they want and would not want from new products and services. Second, online stores must educate customers so that they have the knowledge to make informed decisions. If banks do not fully disclose the benefits of emerging payment technologies, they cannot trust customers to make the best decisions.

Third, online stores must offer customers incentives that are consistent with each bank's strategic strategy. Pricing could be utilized to prohibit the usage of an expensive commodity or promote the use of a modern system while also maintaining profitability. For one, consumers have various payment options available at the point of sale (POS). Each approach carries a distinct expense for the seller, but customers are unaware of these distinctions. Consequently, why will a buyer prefer a payment method that is less expensive for the manufacturer and thus perhaps more socially responsible? When the Federal Reserve raised the cost of issuing paper checks, it adopted this approach. If banks learn from the past and improve their pricing and information-sharing practices, customers are more inclined to make prudent payment choices.

Finally, Aboelfotoh and Hikal, 2019, p. 654; Malliouris; and Simpson, 2019, p. 14 addressed the complexities posed by the proliferation of funds transfer alternatives. A borrower may also write the check and get it handled as an Automated Clearing House transaction in a procedure dubbed Accounts Receivable Check Conversion. Conversely, under Verification 215, the review will be translated to an electronic picture after the transaction. Additionally, the customer can order his bill digitally by credit card or ACH, directly via the biller's platform or via his online system. NACHA, the digital payment organization, is investigating additional electronic payment special offers. These solutions, each with its own set of rules and concerns about protection and identity fraud, illustrate why modern payment methods add to the client's frustration. Limba et al., (2019, p. 23) argued that to resolve customer payment dilemmas, online stores must ascertain what customers want. The stores will make investment and merchandise creation decisions based on this information. They would advise customers and give them sufficient rewards and disincentives to promote progress through this experience.

Debit cards have been the fastest-growing method of payment at the point of sale. Yet neoclassical economic models would predict that consumers would prefer to use credit cards because of the float and perks that many credit cards offer. The typical credit card user can enjoy a few weeks of free credit before he or she begins to accumulate interest charges, and many credit card issuers offer their users airline miles or points that can be applied toward future purchases. However, other factors, including self‐control and dislike of carrying a balance on a credit card, may play a role in a consumer’s decision to choose debit or credit. Almarabeh, and Sulieman, 2019, p. 6; Carley et al., (2018, p. 27) discussed the relevance of such behavioral approaches in consumer payment choice and contrasted it with the standard behavioral model. He used data from the Survey of Consumer Finances to test which model fits the data better.

Methodology

The methodological framework, in particular, qualitative research design, has been used to accomplish three objectives of methodology (Flick, 2018, p. 45). To establish the variety of handicraft products available through online stores; to determine online consumer attitude based on the perceived quality of products; to establish customer behavior based on the price of the products, and investigate methods through which online stores can increase sales. The methodology addresses three significant gaps within the consumer behavior literature. These gaps are; the behavior of this community as a selling forecast consumption society, examining how Etsy as a community-based online marketplace offers different kinds of retail environments than other online retailers, and finally, how the research expands the existing knowledge base regarding consumption communities by explicitly investigating how the members of these communities can form social bonds consumption and selling experience (Hennink, Hutter and Bailey, 2020, p. 32).

At a methodological approach, interpretive inquiry allows for multiple truths or realities to explain the nature of beings, and these realities are seen as socially constructed (Hammarberg, Kirkman and de Lacey, 2016, p. 499). As a part of the interpretive approach, data analysis is inductive and emerges from the researcher's understanding of the phenomenon through the data. The end to logical and epistemological underpinnings of interactive methodology aligns with the study's aims, aiming to develop a deeper understanding of Etsy as an online marketplace. Qualitative research is considered one of the particular types of interpretive inquiries used when the researcher seeks to enter a social setting to gather information about what activities are carried out within that setting. It enables the researcher to gain a detailed and nuanced understanding of a social phenomenon and then to capture and convey its cultural qualities.

In addition, it provides a sense of their lived experience of a culture's members and the analysis of the group's structures, how they function, and their comparison to other groups (Jamshed, 2014, p. 87). Qualitative research is open-ended and flexible, and it has been used to investigate and explain a myriad of cultural perspectives on human life (Kumar, 2018, p 56). It has also been used to explore various consumption communities, such as Etsy, an online platform for buying and selling.

Several features that shape the research to be conducted characterize ethnographic study. In addition, ethnographic strategies are empirical and naturalistic in that they require the researcher's participation and observation of life within a natural setting (Melnikovas, 2018, p30). Qualitative research is also holistic as it helps in the interconnection of individual experiences and a group's life (Aspers and Corte, 2019; Korstjens and Moser, 2018; Clark and Vealé, 2018; Phillippi and Lauderdale, 2018; Galdas, 2017; Bhattacharya, 2017; Saunders et al., 2018). Finally, qualitative research produces knowledge that is dependent, comprehensive, and inclusive in all dimensions.

On the other hand, qualitative research is not complex as qualitative research because it is associated with offline activities. Qualitative research and netnography are mostly blended because they provide a complete picture of community life online and offline (Mohajan, 2018, 25). There are two types of qualitative studies: studies of Communities online and studies of online communities. The two seem to be contradicting, but they have a difference (Carminati, 2018; McGrath, Palmgren, and Liljedahl, 2019; Palaganas et al. 2017; Cypress, 2018.

For instance, in the Etsy community, online interactions are more predominant than the online community social interactions among the members. Therefore, this community is considered an online community because qualitative serves as the primary approach that guides data collection using qualitative research (Rahi, 2017, p. 53). The differences between online and offline social interactions require a distinct methodological approach towards a particular study. By combining ethnographic and netnographic studies, the researcher gained a more comprehensive data collection method during the Qualitative research design.

Results/Findings

Following the completion of data processing, Spiggle's (1994, p. 887) instructions for data review and evaluation were used for data analysis. The method of constructing thematic interpretation is dynamic because the researcher would go back and forth within various forms of feedback to create a narratively rich interpretation. The first steps in data analysis were defining and marking trends in the data and determining conceptual similarities shared by these patterns.

The trends were then compared to one another to distinguish points of consistency and distinction. An initial collection of thematic categories evolved as a result of this process. These conceptual frameworks were expanded upon by recognizing common relationships within categories and defining the properties and parameters of each theme. Concepts were optimized further by considering the impact of environments, circumstances, and data collection techniques. The results and discussion sections include the thematic explanation, which is outlined in three sections. Finally, thematic information was linked back to the conceptual areas of research, in this case, the subject themes of society, culture, and economy, thus framing data analysis to the literature and the study's intent and objectives. As a result, the results and discussion sections contain assessments of the data's conceptual and realistic implications.

Preliminary studies showed that culture is a central principle to Etsy, as stated in the literature review. Shared principles and beliefs are the two key elements of society, as they promote social contact, collaboration among participants and create awareness of kind. Simultaneously, a community's common beliefs and ideals embody its society. Respondents from Etsy's culture exchanged tales and perspectives that showed how Etsy's cultural traditions and beliefs are directly connected with the manufacture and purchase of handmade and antique items in the interviews performed for this dissertation. The data analysis showed that respondents hold common cultural principles and values linked to the creation and purchase of products sold on Etsy, as will be explored in this segment. These principles and beliefs appear to bring Etsy participants together and promote a sense of belonging. Four thematic zones illuminate the details of these cultural traditions and principles.

Etsy is embedded in the heritage and concept of craft. However, participants had conflicting feelings on what craft entails and where it can be placed online. While this is not a point of contention among Etsy owners, it is evident that those interested in Etsy Management have a different perspective on craft than Purchasers. Several topics are discussed within this concept to grasp further these gaps, including online shoppers' views of the product or craft, cost, and overall operation.

Analysis/Evaluation of Results/Findings

Products labeled as handmade have a positive impact on consumer buying intentions, demonstrating handmade influence. Products sold as machine-made without mentioning development modes display little gap in Hotelling testing and quite comparable means suggesting equivalent consumer interest. The respondents have stated that the qualities of the goods favorably influence consumers' buying intentions of handmade products. Nevertheless, the research was unable to distinguish between high and low involvement. Consumers look for consistency, ingenuity, imbued passion, and environmental friendliness (Major, Kőszegi, and Kadena, 2020, p. 28; Krasnostavskaia, 2020, p. 54). Furthermore, when purchasing premium artisan products, consumers perceive their status mark and individuality as significant factors in demonstrating their distinctions from others and achieving higher social status. The passion suffused inside the handmade and environmental friendliness is two features of high involvement that show a beneficial impact on buying intention when consuming both small and large amounts.

When purchasing high-involvement handmade products, customization is not regarded as a significant consideration. Marketers and manufacturers already have preliminary data from high and low participation goods to concentrate on the best characteristics to render handmade more appealing and enticing to their customers. Rather than efficiency, customers who purchase traditional handicrafts rely on their ingenuity, imbued passion, personal level sales, environmental friendliness, and artisan and local community help. This outcome is critical for artisans and officials interested in fostering and maintaining culture and regional artistic traditions. Concerning the sale of crafted goods in small and large quantities, stakeholders can place traditional handicraft as a commodity created with love by skilled craftsmen who can provide exceptional individual-level service by providing a thorough understanding of the resources and processes used to manufacture these skills. Furthermore, it is recommended that governments and other related organizations target consumers through promotions or festivals.

Across the surveys, strong consumer support for the human element in the manufacturing process confirms the importance and potential of handmade in today's culture. Such optimistic handmade impact on consumer buying intentions may be clarified by the impacts of various handmade product features. The results show that marketing crafted goods have a beneficial impact on buying intention. The results go a step forward in answering why consumers purchase handmade and providing a reliable foundation for comparing two classes of high and low involvement. Marketers should be aware that four factors: love conveyance, imagination, consistency, and environmental friendliness make all low and high-involvement crafted appealing. They are the status mark, individuality, and individual level sales that distinguish high-the involvement levels. To engage consumers when selling handmade in vast quantities, love transference of low-involvement and value transference and environment pleasantness of high-involvement must be emphasized. The results also touch on conventional handicraft - a distinct component of handmade that demonstrates that love conveyance, ingenuity, environmental friendliness, personal individual level sales service, and designer and community groups help are qualities that draw customers. To achieve wider productivity for both retail and wholesale consumers, artisans and governments could concentrate on differentiating their goods as a transferable love sign from the producers to users and gift recipients, and customers will appreciate a personal basis sales service while purchasing handicraft; additionally, the transaction is symbolic of benefiting artisan and local culture.

Concerning online purchases, Etsy also defines itself as a platform where customers from all over the world link to purchase and sell. Based on a demographic overview, Etsy appeals most to the high-income female demographic. Since the goods are not inherently inexpensive, it stands to reason that the site would appeal to those with higher incomes. Since the Etsy group feels that retail manufacturing is not a good choice for their goods, they sell at higher costs than comparable brands. Higher-income people are less market conscious and thus likely to spend more. Another intriguing aspect is the shopping spot, as Etsy receives a higher-than-average number of tourists from colleges. The explanation for this is that Etsy.com is a pleasant platform to visit. People love the browsing experience on Etsy so much that they can devote their spare hours from school searching for cool items, emphasizing the argument of Etsy attempting to improve the shopping encounter.

In its platform, Etsy has made major pricing adjustments over time. As one can imagine, Holiday periods have a significantly higher rate than the majority of the year. Respondents further highlighted items they suspected of being mass-produced and relisted on Etsy. One possible reason is that the controversy reduced interest for Etsy goods, causing the price to fall. However, there was no noticeable drop in the number of products sold, page views, valuation of items for sale, or new users entering the website, according to the other figures. That suggests that what the controversy did was draw the attention of digital distributors to the opportunity to create large margins of profit on Etsy, resulting in more intense rivalry between vendors and distributors, which pushed the price down.

Conclusions

Customers make transactions using internet-connected devices, making them vulnerable to security threats. The corporation must show its willingness to safeguard consumer details and reassure customers of the transaction's legitimacy. Danger perception is a significant factor in assessing internet purchases and is a significant predictor of purchasing behavior. Generally, internet users are more concerned with risk mitigation than with increasing the quality of online purchases. Online merchants must implement security measures on their networks and reassure customers of their attempts to safeguard their records. There is a rise in cases of fraud, particularly as credit cards are used to make online purchases. Additionally, customers suspect instances of online piracy, in which malicious elements gain access to their data and use it to conduct business crimes. Retailers must work with clients to guarantee that their sensitive information is not accessed by third parties.

Also, consumers' online shopping intentions, consistency is one of the most important ways to differentiate and gain a comparative edge to guarantee consumer loyalty. For several consumers, handmade still means well-made, and past research has shown that the exceptional nature of handmade goods influences consumer purpose. A regularly used low-involvement commodity has a positive effect on customers' enjoyment of the nature of a given food item when it is crafted and processed in a natural model of processing, even on the field itself. Despite weak marketing, delivery, and customer relations, the high-involvement segment house-made cottage industry sector could still contend with machine-made counterparts due to high efficiency (Agrawal and Duggal, 2021). For these purposes, it is a huge error to not include handmade consistency as one of the interpretations of consumers' online buying intentions.

For millennia, people have sought not only financial advantages but also intangible qualities such as status symbols. Status is the ranking or status that others bestow on a member in a community or within a party. People search for indicators of elevated status, and they want to reach that, as demonstrated by their online shopping behavior. Different cultures and sects use different icons at all times. In ancient times, prestige marks may be possessions that reflect royalty. In modern culture, status symbols can clearly be described as any consumption of luxury goods compared to the median in the commodity classification to display luxury in public, such as carrying a handmade crocodile purse. Handmade items with a high level of participation may be identified as one aspect of expensive luxury goods that serve successfully to show the social mark to highlight the owners' ability to pay higher rates for technically similar goods. As a result, one of the possible qualities influencing buying the high-involvement crafted item online is a symbol of status.

Another recurring trend is a preference for distinction, or the ability to stand out from the crowd. People may fulfill their desire for individuality by purchasing and possessing exclusive goods to establish and reinforce personal and social identification. What could be more effective than high-involvement crafted – one special item produced by hand and representing personal worth. This desire for individuality may have a huge impact on a high-involvement crafted consumer's purchasing choice, such as paying price difference for goods that reflect such differentials.

Recommendations

Ensuring Quality of Products

The overall consistency of the brand and website has a huge impact on how online shoppers behave. Etsy Inc. considers consistency to be one of the negotiating chips in the handcrafts market. As a result, the Firm aims to reach a diverse range of customers by requiring retailers to deliver products that follow the highest quality standards. As a result, the Firm engages in product creation and innovation to achieve the highest quality goods. Previously, the nature of crafted products was determined by their cultural importance (Wu, Chen, and Ren, 2017, 61). It is found from the review past papers that the importance of handicrafts has dwindled in culture as consumer goods proliferate. Additionally, younger millennials have taken up new careers, putting a strain on the development of these products. The few remaining artisans face limited raw material supplies. The majority of resources are located in cities, and weak road connectivity, among other obstacles, prevents these artisans from reaching them (Yang et al., 2018, p. 11). As a result, they are unable to provide high-quality goods for the consumer. The online handmade accessories market thrives on providing high-quality goods, and producers who lack access to high-quality materials may struggle to survive. Via educational opportunities, artisans will create high-quality goods and attract buyers.

Ensuring the Customers of Goods Affordability

As per the interview, as the cost of a product rises, the amount of the item cost that consumers are able to pay for delivery drops dramatically. Demonstrating a consistent "checkout price" directly to shoppers with unrestricted free delivery or a free shipping agreement with a minimum purchase to the US customers will help express the affordability of goods when responding to their reasonable shipping requirements guaranteeing there are no discrepancies as they go to pay online from a store.

Interesting and well-written product descriptions

Pleasant and well-written product specifications can be used to improve online sales of handicraft products. Understandably, the prospect of writing causes sweaty palms as well as several hours of gazing at a computer monitor, hoping for extra motivation. Suppose online handicraft businesses can overcome their fears. In that case, they can begin writing about their products, sharing the tale behind them, describing what kind of circumstance or individual will need them, and being imaginative. In addition, provide some relevant details regarding height, color, weight, materials, and so on. This would save the company time and money by reducing the amount of electronic correspondence for new clients who want to learn more before making an order. As a result, businesses should solicit product feedback and work to strengthen the places that have been criticized.

Accurate pricing

Accurate pricing is also recommended as a great way to boost online handicraft product revenues. As a measure, businesses slip into the underpricing pit. Managers also believe that what they produce is not worthwhile. That their clients will get anything similar for less money from someone else. Unfortunately, this pattern of underpricing affects not just the company but any producer. Underpricing the commodity and other handcrafted or individually produced products devalues them. As a result, commodity price cannot be a guessing game. Companies do not sell their goods depending on what their customers may afford or what they believe they are worth. The goods should be priced based on the expense, time, and energy used to create them.

Reference List

Aboelfotoh, S.F. and Hikal, N., A., 2019. A Review of Cyber-security Measuring and Assessment Methods for Modern Enterprises. JOIV: International Journal on Informatics Visualization, 3(2), pp.157-176.

Agrawal, C. and Duggal, T., 2021. A Study of Consumer Switching Behaviour in the Indian Context With Respect to Recycled Products. In Examining the Intersection of Circular Economy, Forestry, and International Trade (pp. 142-153). IGI Global.

Almarabeh, H. and Sulieman, A., 2019. The impact of cyber threats on social networking sites. International Journal of Advanced Research in Computer Science, 10(2).

Alshenqeeti, H., 2014. Interviewing as a data collection method: A critical review. English linguistics research, 3(1), pp.39-45.

Aspers, P. and Corte, U., 2019. What is qualitative in qualitative research. Qualitative sociology, 42(2), pp.139-160.

Bhattacharya, K., 2017. Fundamentals of qualitative research: A practical guide. Taylor & Francis.

Bigi, A., Bonera, M. and Corvi, E., 2018. Cultural Differences and Different Stimuli for Online Purchasing Intention. World Journal of Social Sciences, 8(3), pp.171-187.

Bucko, J., Kakalejčík, L. and Ferencová, M., 2018. Online shopping: Factors that affect consumer purchasing behaviour. Cogent Business & Management, 5(1), p.1535751.

Carley, K.M., Cervone, G., Agarwal, N. and Liu, H., 2018, July. Social cyber-security. In International conference on social computing, behavioral-cultural modeling and prediction and behavior representation in modeling and simulation (pp. 389-394). Springer, Cham.

Carminati, L., 2018. Generalizability in qualitative research: A tale of two traditions. Qualitative health research, 28(13), pp.2094-2101.

Chan, S.Y., Lim, Y.W. and Lim, W.L., 2021, March. Consumers’ Buying Behaviour on Malaysian Traditional Handicrafts. In CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences (Vol. 1, No. 1, pp. 7-19).

Chen, C. and Ngwe, D., 2018. Shipping fees and product assortment in online retail. Harvard Business School.

Choi, D., Chung, C.Y. and Young, J., 2019. Sustainable online shopping logistics for customer satisfaction and repeat purchasing behavior: Evidence from China. Sustainability, 11(20), p.5626.

Clark, K.R. and Vealé, B.L., 2018. Strategies to enhance data collection and analysis in qualitative research. Radiologic technology, 89(5), pp.482CT-485CT.

Cote, A. and Raz, J.G., 2015. In-depth interviews for games research. In Game research methods (pp. 93-116).

Creswell, J.W. and Creswell, J.D., 2017. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Cypress, B., 2018. Qualitative research methods: A phenomenological focus. Dimensions of Critical Care Nursing, 37(6), pp.302-309.

Duarte, P. and e Silva, S.C., 2020. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers. Journal of Retailing and Consumer Services, 55, p.102122.

Etsy Inc. Annual Report (2020). Accessed 6, May 2021 from https://s22.q4cdn.com/941741262/files/doc_downloads/2021/03/2020-Integrated-Annual-Report.pdf

Etsy. (n.d).Hand-crafted jewelerly and accessories. Change and charms. https://www.etsy.com/shop/ChangeandCharms?gclid=Cj0KCQjwp86EBhD7ARIsAFkgakgHKx64ePN1x67Uta8AHetNIsy_swcjsZIfXIb1rR9461DF9j85ZBYaAq8ZEALw_wcB

Finkle, T.A. (2018) Technology entrepreneurship: Creating your own online business. Journal of Technology Research, 8 (1-13).

Flick, U., 2018. Designing qualitative research. Sage.

Fritz, R.L. and Vandermause, R., 2018. Data collection via in-depth email interviewing: Lessons from the field. Qualitative Health Research, 28(10), pp.1640-1649.

Galdas, P., 2017. Revisiting bias in qualitative research: Reflections on its relationship with funding and impact.

Gentles, S.J., Charles, C., Ploeg, J. and McKibbon, K.A., 2015. Sampling in qualitative research: Insights from an overview of the methods literature. The qualitative report, 20(11), pp.1772-1789.

Ghouri, A.M., HAQ, M.A.U. and Naveed, R.K., 2017. Customer perception on online purchase intention: the impact of online shopping orientations on online buying intention. The Eurasia Proceedings of Science Technology Engineering and Mathematics, (1), pp.76-82.

Glesne, C., 2016. Becoming qualitative researchers: An introduction. Pearson. One Lake Street, Upper Saddle River, New Jersey.

Haldorai, A. and Ramu, A., 2018. The impact of big data analytics and challenges to cyber security. In Handbook of research on network forensics and analysis techniques (pp. 300-314). IGI Global.

Hammarberg, K., Kirkman, M. and de Lacey, S., 2016. Qualitative research methods: when to use them and how to judge them. Human reproduction, 31(3), pp.498-501.

Härkönen, E., Huhmarniemi, M. and Jokela, T., 2018. Crafting sustainability: Handcraft in contemporary art and cultural sustainability in the Finnish Lapland. sustainability, 10(6), p.1907.

Hennink, M., Hutter, I. and Bailey, A., 2020. Qualitative research methods. Sage.

Hong, L.M., Nawi, N.B.C., Hamsani, N.H. and Zulkiffli, W.F.W., 2020. Online store image effect on perceived risks towards online purchasing behaviour. International Journal of Business Information Systems, 35(1), pp.27-44.

Huang, S.L. and Chang, Y.C., 2017, January. Factors that impact consumers' intention to shop on foreign online stores. In Proceedings of the 50th Hawaii international conference on system sciences.

Ingaldi, M. and Brožova, S., 2020. Safety of online shopping according to customers. System Safety: Human-Technical Facility-Environment, 2(1).

International Labor Organization (n.d.). Handicraft manufacturers good practice guide- Small business competitiveness. Accessed 6, May 2021 from https://sustain.pata.org/wp-content/uploads/2015/11/SBC-Handicraft-GPG.compressed-ilovepdf-compressed.pdf

Isal, R.Y.K., 2018, August. Usability Evaluation and Recommendation According to Factors Affecting Purchase Intention: Qlapa. Com–An Indonesian Local Handmade Marketplace. In User Science and Engineering: 5th International Conference, i-USEr 2018, Puchong, Malaysia, August 28–30, 2018, Proceedings (Vol. 886, p. 207). Springer.

Jain, N., A Study on Consumer Buying Behaviour towards Traditional Jewellery of Rajasthan.

Jaiswal, B., 2018. E-commerce of Handicraft. Student thesis.

Jamshed, S., 2014. Qualitative research method-interviewing and observation. Journal of basic and clinical pharmacy, 5(4), p.87.

Jibril, A.B., Kwarteng, M.A., Nwaiwu, F., Appiah-Nimo, C., Pilik, M. and Chovancova, M., 2020, April. Online identity theft on consumer purchase intention: A mediating role of online security and privacy concern. In Conference on E-Business, e-Services and e-Society (pp. 147-158). Springer, Cham.

Jurgovsky, J., Granitzer, M., Ziegler, K., Calabretto, S., Portier, P.E., He-Guelton, L. and Caelen, O., 2018. Sequence classification for credit-card fraud detection. Expert Systems with Applications, 100, pp.234-245.

Korstjens, I. and Moser, A., 2018. Series: Practical guidance to qualitative research. Part 4: Trustworthiness and publishing. European Journal of General Practice, 24(1), pp.120-124.

Krasnostavskaia, N., Pletneva, N., Kupriyanova, M. and Golovkina, S., 2020, September. The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the Internet. In IOP Conference Series: Materials Science and Engineering (Vol. 940, No. 1, p. 012069). IOP Publishing.

Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.

LE, M.T. and LE, D.N.T., 2020. Developing Traditional Handcraft Villages: The Determinants of Lending Decision from Binh Duong Province's Banks in Vietnam. The Journal of Asian Finance, Economics, and Business, 7(2), pp.151-156.

Levitt, H.M., Motulsky, S.L., Wertz, F.J., Morrow, S.L. and Ponterotto, J.G., 2017. Recommendations for designing and reviewing qualitative research in psychology: Promoting methodological integrity. Qualitative psychology, 4(1), p.2.

Limba, T., Plėta, T., Agafonov, K. and Damkus, M., 2019. Cyber security management model for critical infrastructure.

Luckman, S. and Andrew, J., 2018. Online selling and the growth of home-based craft micro-enterprise: The ‘new normal’of women’s self-(under) employment. In The New Normal of Working Lives (pp. 19-39). Palgrave Macmillan, Cham.

Major, E., Kőszegi, I.R. and Kadena, E., 2020. A study on the popularity of handmade products among consumers. GRADUS, 7(3), pp.9-17.

Malliouris, D.D. and Simpson, A., 2019. The stock market impact of information security investments: The case of security standards.

Malterud, K., Siersma, V.D. and Guassora, A.D., 2016. Sample size in qualitative interview studies: guided by information power. Qualitative health research, 26(13), pp.1753-1760.

McAlaney, J., Frumkin, L.A. and Benson, V. eds., 2018. Psychological and behavioral examinations in cyber security. IGI Global.

McGrath, C., Palmgren, P.J. and Liljedahl, M., 2019. Twelve tips for conducting qualitative research interviews. Medical teacher, 41(9), pp.1002-1006.

McKinsey & Company and Manyika, J., 2017. Technology, jobs, and the future of work. McKinsey Insights.

Mehrotra, A. and Agarwal, R., 2020. Credit cards in a developing economy: a data mining approach. International Journal of Information and Decision Sciences, 12(4), pp.377-389.

Melnikovas, A., 2018. Towards an explicit research methodology: Adapting research onion model for futures studies. Journal of Futures Studies, 23(2), pp.29-44.

Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.

Montealegre, R. and Cascio, W.F., 2017. Technology-driven changes in work and employment. Communications of the ACM, 60(12), pp.60-67.

Murugan, K., 2019. A Study on Customer Perception towards Online Marketing in Chengalpattu Town. Emperor Journal of Economics and Social Science Research, 1(4), pp.16-23.

Nam, T.H. and Quan, V.D.H., 2019, January. Multi-dimensional analysis of perceived risk on credit card adoption. In International Econometric Conference of Vietnam (pp. 606-620). Springer, Cham.

Nurse, J.R., 2018. Cybercrime and you: How criminals attack and the human factors that they seek to exploit. arXiv preprint arXiv:1811.06624.

Osborn, E. and Simpson, A., 2018. Risk and the small-scale cyber security decision making dialogue—a UK case study. The Computer Journal, 61(4), pp.472-495.

Oyekunle, O.A. and Sirayi, M., 2018. The role of design in sustainable development of handicraft industries. African Journal of Science, Technology, Innovation and Development, 10(4), pp.381-388.

Palaganas, E.C., Sanchez, M.C., Molintas, V.P. and Caricativo, R.D., 2017. Reflexivity in qualitative research: A journey of learning. Qualitative Report, 22(2).

Pani, D. and Pradhan, S.K., 2017. Integrating effect of Consumer Perception on buying Intention: A Conceptual Model of buying behaviour for Tribal Handicrafts Products. Asian Journal of Management, 8(4), pp.1149-1158.

Paras, A.Y., 2019. Online buying prefeences of college of business entrepreneurship and accountancy employees. International Journal of Advanced Research in Management and Social Sciences, 8(6), pp.477-485.

PENG, H.Q. and MEI, Q.J., 2018. A Review on the Study of the Inheritance of the Minority's Traditional Handcraft in China. Journal of Guizhou Education University.

Phillippi, J. and Lauderdale, J., 2018. A guide to field notes for qualitative research: Context and conversation. Qualitative health research, 28(3), pp.381-388.

Preechawana, W., 2018. Factors influencing consumers' intentions to shop handmade bracelets online of female consumers in Thailand.

Ragulina, Y.V., Semenova, E.I., Zueva, I.A., Kletskova, E.V. and Belkina, E.N., 2018. Perspectives of solving the problems of regional development with the help of new internet technologies. Entrepreneurship and Sustainability Issues, 5(4), pp.890-898.

Rahi, S., 2017. Research design and methods: A systematic review of research paradigms, sampling issues and instruments development. International Journal of Economics & Management Sciences, 6(2), pp.1-5.

Rahman, M.A., Islam, M.A., Esha, B.H., Sultana, N. and Chakravorty, S., 2018. Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh. Cogent Business & Management, 5(1), p.1514940.

Redda, E.H., 2018. Positive and Negative Antecedents of Consumer Attitude towards Online Shopping. Journal of Economics and Behavioral Studies, 10(6 (J)), pp.222-228.

Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Rodríguez-Entrena, M., 2018. A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras. Economía Agraria y Recursos Naturales-Agricultural and Resource Economics, 18(2), pp.5-27.

Sauid¹, M.K., Ramlee, K., Mustakim, N.A., Mokhtar, N. and Ebrahim, Z.B., Factors Associated with Customers' Satisfaction in Online Purchasing: A Study in a Malaysian Public University. Editorial Board, p.17.

Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., Burroughs, H. and Jinks, C., 2018. Saturation in qualitative research: exploring its conceptualization and operationalization. Quality & quantity, 52(4), pp.1893-1907.

Shorten, A. and Moorley, C., 2014. Selecting the sample. Evidence-based nursing, 17(2), pp.32-33.

Silva, S., Monteiro, A. and Duarte, P., 2018. Insights on consumer online purchase decisions of women’s footwear. Studia Universitatis Babes-Bolyai Oeconomica, 36(2), pp.49-66.

Singh, D., Bajpai, N. and Kulshreshtha, K., 2021. The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands. Journal of Creative Communications, p.09732586211002104.

Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, pp.333-339.

Souza Penaforte, L.U.C.I.A.N.A., 2018. E-couture. Renewable jewelry: an alternative perspective for handcraft accessories.

Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491-503

Stannard, C.R., 2020. An Investigation of the Lifestyles and Selling Strategies of Farmers with Small Fiber Farms on Etsy. Fashion Practice, 12(3), pp.351-370.

Tasin, N.B., 2017. Factors Influecing Customer's Trust in Online Shopping Among Executives in a Bank. Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(3), pp.46-59.

Taylor, P.J., Dargahi, T., Dehghantanha, A., Parizi, R.M. and Choo, K.K.R., 2020. A systematic literature review of blockchain cyber security. Digital Communications and Networks, 6(2), pp.147-156.

Tripathi, S., 2021. Implications of Marketing Strategy on Consumer Behavior in Cottage Industry Since Covid19. International Journal of Modern Agriculture, 10(2), pp.412-420.

Turunen, L.L.M., 2017. Interpretations of luxury: Exploring the consumer perspective. Springer.

Turunen, L.L.M., 2018. Perceived Uniqueness. In Interpretations of Luxury (pp. 137-152). Palgrave Macmillan, Cham.

Tyagi, A. and Tyagi, M., “Consumer perception on online marketing” Dr. Ranchay Bhateja* Associate Professor, KIET Group of Institutions, Ghaziabad.

Understanding commerce (2021). Top selling online products – 10 advantages of online shopping for customers. Accessed ^, May 2021 from https://understandingecommerce.com/top-selling-online-products-10-advantages-of-online-shopping-for-customers/

Vasić, N., Kilibarda, M. and Kaurin, T., 2019. The influence of online shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2), pp.70-89.

Wang & Zheng., 2019. Traditional Handcraft Redesign under the Background of Media Mergence. Packaging Engineering, p.08.

Whitler, K.A. and Farris, P.W., 2017. The impact of cyber attacks on brand image: Why proactive marketing expertise is needed for managing data breaches. Journal of Advertising Research, 57(1), pp.3-9.

Wood, A.J., Lehdonvirta, V. and Graham, M., 2018. Workers of the Internet unite? Online freelancer organisation among remote gig economy workers in six Asian and African countries. New Technology, Work and Employment, 33(2), pp.95-112.

Wu, Y., Chen, L.Y. and Ren, L., 2017, July. Implementation of service design on innovation development of traditional handicraft: a case study of Yongchun lacquered basket. In International Conference on Cross-Cultural Design (pp. 232-240). Springer, Cham.

Yadav, R. and Mahara, T., 2019. An empirical study of consumers intention to purchase wooden handicraft items online: Using extended technology acceptance model. Global Business Review, 20(2), pp.479-497.

Yang, Y., Shafi, M., Song, X. and Yang, R., 2018. Preservation of cultural heritage embodied in traditional crafts in the developing countries. A case study of Pakistani handicraft industry. Sustainability, 10(5), p.1336.

Yang, Y., Shafi, M., Song, X. and Yang, R., 2018. Preservation of cultural heritage embodied in traditional crafts in the developing countries. A case study of Pakistani handicraft industry. Sustainability, 10(5), p.1336.

Yunanto, R. and Paizal, G.A., 2019, November. E-Commerce in Online Business. In IOP Conference Series: Materials Science and Engineering (Vol. 662, No. 3, p. 032006). IOP Publishing.

Zahra, N., Rasheed, H. and Hassan, A., 2018. Online retail stores service quality and its impact on behaviors of customers with mediating role of attitude. GMJACS, 8(1), pp.14-14.