Introduction
Good news for the pet lovers of UK. “Paws for Thoughts”, a newly born organization has announced a rescue program for the roadside pets found lying alongside the roads needs proper attention and care. Paws for thoughts organization came in front to the rescue of that pet. According to the CEO, Paws for Thoughts “The animals that live unattended also do need a proper shelter and food. What if they can’t speak, their desire for a better life lies inside their eyes”. The organization aims at rescuing the unattended pets, provide them food, shelter and training so one can adopt them. It will be operating globally from their head office situated in London.
To make the organization a big success the organisation will be following the “Paw theory” what they call it. It aims to connect with the different smaller groups that are having the same goals and make them hire animals nearer to them. Paw will be arranging funds for each animal that the smaller organizations rescue. The organization also want people concerned with the same interest to be a part of the organization. Paw will be organising donation and awareness campaign on the social media and public to create an awareness among the people. They will also arrange training for the pets through timely campaigns.
The organization long-term goals are rescuing all the pets to provide food and shelter. Paw will be chasing the aim by arranging the donation campaigns together with their animals show at the end of every month at different places in London and abroad. The organization aims at creating a value by connecting the smaller organizations across the globe rather than creating merely a company. The organization do believe that this will motivate humanity.
Situation Analysis
PEST Analysis
Political Stable political environment Endorsed for the deductible gift recipient Complicated international trading Reach all over the world Liable to get supported |
Economical Non-profit organization Provided grants Economic uncertainty No effect of Inflation Higher Investment |
Social High Growth Noble perception Humanly International recognition Highly appreciable Affectionate people |
Technological Official website Social media and web Works online Developed technology |
SWOT Analysis
Strength Less no of competitors Support of Govt. International reputation Faster reach Public support |
Weakness No- profit Economic uncertainty Higher Investment |
Opportunities Collaboration Charity Political and Celebrities concern Global recognition |
Threats Less public response Allegations Improper funding Competitors like WWF and PETA |
SMART Objective (SO)
Strategy
Publics
Consumers 1. Members 2. Pet adopters 3. Security Agencies 4. Interested people 5. Pet Lovers 6. Donators |
Workers 7. Board members 8. Management 9. Trainers 10. Staffs 11. Caretaker 12. Social activist |
Media partners 13. The Guardians 14. The Sun 15. ITV 16. Forbes 17. The Times 18. Metro |
Additional Stakeholders 19. Politicians 20. Celebrities 21. Associates 22. State Govt. 23. National Govt. |
Short-term Tactics
Gant Chart |
April |
1 |
Plan Duration |
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ACTIVITY |
PLAN START |
PLAN DURATION |
April |
GANT CHART |
|||||||||||||||||||||||||||||
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
0 |
11 |
12 |
13 |
14 |
15 |
16 |
17 |
18 |
19 |
20 |
21 |
22 |
23 |
24 |
25 |
26 |
27 |
28 |
29 |
30 |
31 |
|||
Arrange funds |
1 |
31 |
|||||||||||||||||||||||||||||||
Arrange shelter |
2 |
2 |
|||||||||||||||||||||||||||||||
Govt. registration |
3 |
4 |
|||||||||||||||||||||||||||||||
Hire people |
4 |
2 |
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Arrange materials |
5 |
4 |
|||||||||||||||||||||||||||||||
approach celebrities |
9 |
4 |
|||||||||||||||||||||||||||||||
approach NGO |
12 |
1 |
|||||||||||||||||||||||||||||||
Social media |
1 |
31 |
|||||||||||||||||||||||||||||||
Local newspapers |
12 |
|
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AD on TV |
12 |
|
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Editorials |
13 |
|
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International newspapers |
16 |
|
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Arrange hotel |
20 |
1 |
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Arrange security |
20 |
5 |
|||||||||||||||||||||||||||||||
Purchase materials for events |
20 |
5 |
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additional |
28 |
3 |
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Rescue Animals |
1 |
31 |
Launch Events
Orientation Programme 30th April 2017 (8:00- 1:00 AM)
Lunch Break (1:00 PM – 1:55 PM)
Donation Drive (2:00 AM- 4:30 PM)
D-Day programme schedule
07:30 Hrs |
The ground team reaches the destination |
07:45 |
Security arrives |
07:55 |
Board members arrive to receive the VIP’s |
07:55 |
Media arrives |
08:00 |
Peoples and other guest arrive |
08:15 |
Celebrities and VIP arrive |
08:15 |
Welcome speech by CEO |
09:00 |
Inauguration speech by a celebrity |
09:30 |
Pet show starts |
12:30 |
Speech by CEO to create awareness |
13:00 |
Lunch Interval |
14:05 |
Celebrity speech for inspiring donation |
14:35 |
Pet training lessons |
15:00 |
Lifetime membership distribution |
15:20 |
Light Interaction with Guests |
15:30 |
Speech of board members to tell the monetary benefits of donation |
15:40 |
Donation campaign |
16:40 |
Thanking ceremony |
16:40 |
Event ends |
16:40 |
Guests leave |
17:00 |
Set up |
Long-term Tactics
Electronics & Social Media:
Editorial:
Events
Publications
Action Budget
Events
Security £ 210
Catering £ 1576
Celebrity £ 1050
Additional staffs £ 735
Pet show £ 1000
Decoration £ 420
Equipment’s £ 420
Animal rescue
Shelter £ 2000
Food £ 200
Additional £ 100
Trainer £ 2000
Media
Press £ 260
Social Media £ 1786
Advertisements £ 525
Additional Cost
Hotel booking £ 315
Travel £ 157
Time £ 840
Grand Total £ 13594 (Rounded off to £ 15000) + staff fee
Measurement of SO’s
SO1- Analyse the area/ Inform peoples/Identify the possible Donator’s in the area.
SO2-Set Potential audience/ Targets/ Acquire donations.
S03- Analyse SEO tools for organization website / Facebook, YouTube and Twitter/ Inform about donation drive.
S04-Identify the neediest animals/ rescue them/ create a post.
SO5- Find NGO’s/ Get Collaborations/ Make them work for you.
SO6- Create a breakthrough by press and media release/ Social Media.
SO7-Rescue one animal per day/ Arrange shelter, food and training.
“Paws for Thoughts” donation drive
Good news for the pet lovers. Paws for thoughts, a new organization came forward to rescue the roadside animals with shelter, food, security and training in the city of London.
The organization is a Non-profit organization that aims to rescue the animals that are found lying roadside. The organization announced an event on 31st April 2017 (8:00 hrs- 16:30 hrs) with the presence of public figure “Sylvester Stallone “as the chief guest.
A pet show, lifetime free membership programme for first ten members and Donation drive campaign are scheduled for the event. The refreshments and lunch will be provided free.
The event will be held at “The western maitrise” where the chief guest will be inaugurating the pet show of the rescued animals followed by distribution of lifetime memberships and a donation drive. I think the pet show and the donation drive will be great for a day to be spent. It will be great to have Sylvester Stallone addressing public to create awareness.
It will be interesting to see the organisation working in action and rescuing pets. Let’s see how they carry out their great motive and how they do in the future. Since it is for a good reason my best wishes are with them. To check more about the event check this out
www.pawsforthaughts.com.
Available on Facebook, Twitter and YouTube
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