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PDC73069 Marketing for Business:Analysis of University of Sydney

Analyze and prepare a report on 'marketing and competitive environment of a University Brand.

The marketing plan should include (but is not limited to):

Background, market summary and demand analysis, demography including segmentation & target market analysis,

PEST analysis, competitor analysis including their aim, objective and marketing promotion analysis (write about a close competing brand),

SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 2018 with justification, marketing mix strategies, competitive strategies, media and budget allocation for 2018.


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