Task 1: LO1 Understand how information relating to health and social care give rise to issues of concern to the public. SCENARIO- A LOCAL health and social care service has commissioned you to write a BROCHURE. The aim of the brochure is to raise the awareness of health and social care PROFESSIONALS working in the service of the source of potential public misunderstandings of health and social care information. The commissioners of your brochure are particularly interested in understanding how TABLOID newspapers such as the Sun, Mirror, Daily Mail, and Daily Star report on health information and how this kind of information is disseminated in comparison to other information sources.
1.1 EXPLAIN how information relating to health and social care reaches the public domain. In your explanation you should use examples to support the explanation of how a health and social care issue reaches the public domain.
1.2 ANALYSE different techniques for disseminating information relating to health and social care. In your analysis use the example given above to support the different techniques for disseminating information relating to health and social care.
1.3 EVALUATE how the different ways in which information relating to health and social care is presented can INFLUENCE the attitudes, thoughts, and behaviour of people. In your evaluation discuss how differences in the format, style and content of information relating to health and social care can influence the attitudes, thoughts, and behaviour of people.
Analysis of different techniques:
(Figure source: Fox 2011)
In health care related information, and there are various
techniques of disseminating information in the context of health care (Whitman and Mattord 2013).
Audio visual advertisements, graphics and videos, Visual images and animations, used in electronic media and tabloids,
Attractive headers, banners and font graphics, used in tabloids and attractive and interactive writing are used in newspapers to captivate the readers (Raghupathi and Raghupathi 2014).
Other than that, there are different ways to present the information like friendly television advertisements, news articles or sections, warnings and safety advice.
(figure source: Whitman and Mattord 2013)
With all these techniques in use to disseminate, each one has different impact on the public. Friendly advertisements generally contain harmless guidance of highlighting the launch of new medication of health care service (Whitman and Mattord 2013). Warnings, as self-explanatory as it is, relay a message of some deadly outbreak of infection to alert and engage the mass. Safety advice contains information on health hygiene and medication safety guidelines meant engages the patients to generate awareness (Raghupathi and Raghupathi 2014).
It should not escape notice that perception of that perception of the message by the audience depends on their reliability on the information source. Along with that the response to the information is heavily guided by the type of information being generated, if it is a news of incompetency of medical staff it will generate outrage, if it is alert message on an outbreak it will cause chaos, and if it is a harmless safety message it might not get adequate response altogether (Raghupathi and Raghupathi 2014).
Hence the responsibilities lie on the authority to distribute valid opinion in a manner that will catch the attention of the mass without causing chaos using the various techniques and manners (Whitman and Mattord 2013).
Chan, H.C., Online News Link Llc, 2013. Information distribution and processing system. U.S. Patent 8,457,545.
Fox, S., 2011. The social life of health information, 2011. Washington, DC: Pew Internet & American Life Project.
Raghupathi, W. and Raghupathi, V., 2014. Big data analytics in healthcare: promise and potential. Health Information Science and Systems, 2(1), p.3.
Whitman, M. and Mattord, H., 2013. Management of information security. Nelson Education.
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