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TH6AH00O Strategic Food and Beverage Management

1. Module overview

Introduction

We have introduced UWLFlex – our new, online, flexible learning platform.

UWLFlex has been designed to complement face-to-face learning and build on our reputation for excellence in teaching, learning and student support. We will be able to deliver a University experience that is more collaborative, active, and relevant for an increasingly digital world thus enabling us to provide you with an improved student experience. UWLFlex will provide you with an enhanced range of online tools, to help facilitate your learning whether this takes place primarily on site or online.

Module summary content and aims

Welcome to the Strategic Food and Beverage Management Module. We hope you find the sessions interesting and they provide you with a comprehensive understanding of the food and beverage landscape. This module study guide (MSG) is designed to help you follow and successfully complete the module. It contains important information so you are encouraged to read it carefully and ask any questions you might have. Like all modules, this demands a lot of hard work and that you take an active role in its study. Please do not hesitate to ask for guidance or assistance should you require it.

Learning outcomes to be assessed

LO1 Apply a number of theoretical frameworks to current food and beverage operations

LO2 Formulate and facilitate solutions to a variety of challenges/issues facing food service operators

LO3 Critically evaluate the factors that impact on the planning, management and control of Foodservice operations

LO4 Reflect achievement within a group and personal setting

Indicative Contact Hours

Teaching Contact Hours

42 hours

Independent Study Hours

158 hours

Total Learning Hours

200 hours

Type of Assessment

Word Count or equivalent

Weighting

Pass Mark

Method of Submission & Date of Feedback (refer to BB)

Written

Assignment

(A1:Individual Report)

2000 words

60%

40%

Submission on Turn it in

Feedback within 20 working days

Written Assignment

(A2: individual Presentation)

1000 words

40%

40%

Submission on Turn it in

Feedback within 20 working days

Assessment brief including criteria mapped to learning outcomes

Assessment 1 (A1)

Assessment task: Individual Report

Weighting: 60%

Word count or equivalent: 2000 words

Learning Outcomes: LO1, LO2, LO3

Assessment Details

Assessment Briefing:

You are required to write an academic report from a consultancy perspective where you analyse and evaluate one food and beverage operation. Prior to writing the report you must choose one business operation that includes a service element (restaurant, bar, fast food outlet, café or pub), and carry out secondary research, so as to ensure that you have an overview of the operation. Your secondary research must be broad and go beyond the company website. Investigate the company’s communication channels, marketing, consumer feedback and media articles.

Report Structure

The report must be written in standard academic format including summary, contents page, introduction, main body, conclusion, recommendations, reference list, and appendices. All references must be in Harvard format.

Assessment criteria/Report content

  1. Discuss which sector the operation belongs to (casual dining sector, fine dining sector, fast food sector) and investigate the characteristics of the sector
  2. Analyse the operation’s market segment, who are the target audience?
  3. Suggest the customer profiles of the operation
  4. Evaluate the impact of the present business environment.
  5. Investigate strategies the operation implemented to maintain competitive advantage in the current business environment (for example, Pandemic, recession, changing consumer behaviour).
  6. Provide 3 recommendations for the business to adopt to meet today’s consumer expectations.

The research on the establishment discussed must be compared to academic theory throughout the repot. Your conclusion should summarise the most important findings and evaluate the overall effectiveness of the operations from the point of view of meeting customer expectations and maximising revenue.

Assessment 1 Marking Criteria

100-80%

79-60%

59-40%

39-0%

40 - 32

31 - 24

23 - 16

15 - 0

Content (40%)

The content is clearly related to the area of study. There

should be a comprehensive

knowledge and understanding of major disciplines with areas of specialization in depth,

which must be applied to practice. The content

demonstrates originality and creativity. The assessment guidelines have been followed.

Integration of knowledge clearly applied and

relevant to practice.

Evidence of originality and creativity. Has

followed the assessment guidelines.

Addresses the aims of the study. Clearly

applied to practice. There is evidence of some originality and creativity. Has followed the assessment guidelines.

Not all of the aims of the study are

addressed. Is applied to practice. Has followed the assessment guidelines.

Limited relevance to the area of study and practice.

Has not followed the assessment guidelines.

Level of Analysis & Synthesis (30%)

There should be clear critical analysis of new and/or

abstract data. There should be clear synthesis towards a

given purpose and design of novel solutions. Critical

evaluation of relevant issues

should support conclusion and recommendations. Evidence of reflection as appropriate.

Well-integrated study with clear evidence of reflection. Able to

identify the components of the study clearly.

Discusses a variety of views. Can identify strengths and

weaknesses related to

argument. Able to make constructive

conclusions.

Identifies the key issues. Moderate discussion of the various views.

Expresses own viewpoint presents a reasoned argument.

Identifies strengths and weaknesses.

Evidence of reflection is present.

Attempts to identify key issues. Discussion of views with some comparisons made and reasonably

argued. Attempts to

identify strengths and

weaknesses. There is limited evidence of reflection.

Wholly descriptive. Not relevant to the area of study. No identified viewpoints expressed. No attempts

made at identifying strengths and weaknesses. No reflection identified.

Conclusions & Applications (10%)

Document is well presented organized and clearly

structured. There is an

introduction which states the

purpose of the piece of work.

There is a logical sequence to the work. There is a firm conclusion of the areas discussed.

Well presented. Good organization and structure. Clear

introduction. Widely discussed. Firm conclusion is present.

Attention has been paid to the

presentation,

organisation and structure. Clear

introduction. The

discussion is evident. Conclusion highlights the main points of the work.

An attempt has been made at the

presentation,

organisation and

structure of the study.

Introduction is present.

There is limited discussion. A conclusion is presented.

Poorly presented, organised and structured. No

introduction. No discussion.

No firm conclusion.

Clarity of Expression (10%)

The piece of work must be written in a clear, articulate

and fluent manner. Accurate in spelling and grammar.

Articulate and fluent.

Good spelling and grammar.

Meaning clear. Parts of the study

demonstrate fluency.

Spelling/and or grammar needs improvement.

Meaning is clear.

Spelling, grammar and proof reading requires improvement.

Vague, does not get to the point. Poor spelling and

grammar. Proof reading is needed.

Use of Literature and

Quality of Referencing

(10%)

The document must display a wide range of relevant

literature, research. All key

sources must be cited, and

must maintain accurate use of Harvard referencing system.

Extensive range of relevant

literature/research has

been used. Appropriate

in depth and complexity to the area of study. All key sources cited.

Accurate use of an acceptable referencing system.

Moderate range of relevant

literature/research has been used.

Appropriate in depth and complexity to the area of study. Most

sources cited using an

acceptable referencing system.

Limited use of relevant literature/research has been used. Limited in depth and complexity for the area of study.

Key sources are cited.

Does not maintain an accurate referencing system.

Minimal use of relevant literature/research evidence.

Limited in depth and complexity for the area of study. No use of an

accepted referencing system.

Assignment 2

Individual Written Presentation

Weighting: 40%

Date/time/method of submission: 04.06.2021/ by 5pm IST /Turnitin

15-minute Written presentation (1000 words equivalent) Learning Outcomes: LO1, LO2, LO3, LO4 Assessment Briefing:

You have been recently appointed as the restaurant management team to evaluate RMT’s restaurant performance and run the operation.

You have received the trading results of 2020 – 2021(Y 0) by the owners (see Appendices A and B) and a copy of the restaurant’s current menu. As part of the management team, you are required to operate the restaurant on behalf of the owners and suggest ways to turn the business from operating at a loss to a position of profit.

You mission includes the following:

1. Critically evaluate the performance of the restaurant. You must present to the owners the results of the first year (Y0) trading:

Comment on the following:

Food Sales (Appendices A and B)

Average Spend per Head (Appendices A and B)

Beverage Sales (Appendices A and B)

Wages (Appendix A)

Marketing (Appendix B)

2. There is a projected 15% sales increase for the following financial year 2021-2022 (Y1). Assuming the cost structure of Y0 hasn’t changed, evaluate the profitability of the operation as of 1st January 2023.

3. Based on current market trends (market research) and relevant academic theories advise the owners on strategies to make the restaurant profitable in the future (Y3 and beyond) (i.e., menu management, marketing and operating costs based on the above financial data analysis).

You can also consider non-statistical recommendations to reflect the recent developments within the industry (dark kitchens, COVID, working from home): online delivery service, change of concepts etc…

You must include a reference list in the full Harvard format with a minimum of 15 sources including academic books, journal articles and professional press.

Assessment 2 Presentation Marking Criteria

100-80%

79-60%

59-40%

39-20

19-0

40-32

21-24

23-16

15-8

7-0

Context, Knowledge & Understanding (40%)

Has an ability to work within a research based framework and demonstrate comprehensive/

detailed knowledge of major discipline with areas of

specialisation showing in depth understanding.

Extensive range, depth and

complexity of

relevant material.

Meets all theoretical

learning

outcomes. Uses

extremely detailed and relevant

examples.

Clearly defined range and depth of relevant

material. Meets

all of the learning outcomes. Uses many relevant examples.

Comprehensive and relevant detail but

lacking depth. Meets

most of the learning

outcomes. Uses some mostly

relevant examples.

Moderate range with some relevant material, little depth.

Does not meet some of the learning

outcomes. Limited and not all relevant use of examples.

Poor and limited use of relevant material. Does not meet most of the learning outcomes.

Minimal use of examples.

Problem Solving (25%)

Demonstration of the ability to diagnose and apply appropriate and selective conceptual knowledge to a practical

problem/case in order to produce value, creative/original analysis.

Always able to isolate, assess and resolve

problems of all degrees of

predictability in an autonomous manner.

Always confident and flexible in

identifying and

defining complex problems and in

the application of appropriate

knowledge and skills to their solution.

Usually confident and flexible in

identifying and

defining complex

problems and in the application of

appropriate

knowledge and skills to their solution.

Usually confident in identifying and

defining complex

problems and in the application of

appropriate knowledge and skills to their

solution but need to develop more flexibility.

Rarely demonstrates confidence or flexibility in identifying and defining complex

problems and the application of

appropriate knowledge and skills for their solution.

Synthesis (25%)

Ability to organise and present arguments fluently and lucidly with a high level of critical

analysis, amply supported by

evidence, citation or quotation. A highly-developed capacity for original, creative and logical thinking.

Clear evidence of synthesis/creativity and a highly

methodical

approach to use of more complex

information to suit given purpose.

Able to synthesise range of information

towards given

purpose and can be creative in terms of format.

Able to reformat a range of information to a given purpose.

Shows some ability to reformat a range of

data but not always

appropriately for the given purpose.

Unable to reformat data to fit the given purpose.

Use of Literature and

Quality of Referencing

(10%)

The document must display a wide range of relevant literature,

research. All key sources must be cited and must maintain accurate use of Harvard referencing system.

Extensive range of relevant

literature/research

has been used.

Appropriate in depth and

complexity to the area of study. All

key sources cited.

Accurate use of an acceptable

referencing system.

Good range of relevant

literature/research

has been used.

Appropriate in depth and

complexity to the

area of study. Most sources cited using an acceptable

referencing system.

Moderate use of relevant

literature/research has been used.

Limited in depth and complexity for the

area of study. Key sources are cited.

Does not maintain an accurate

referencing system.

Minimal use of relevant

literature/research

evidence. Limited in

depth and complexity for the area of study.

No use of an accepted referencing system.

Poor and limited use of relevant literature and sources.

Limited in breadth and depth and complexity for the area of study.

No use of an accepted referencing system.

Learning materials

The reading list for this module is available on Blackboard in the module area and online by searching uwl.rl.talis.com. This shows real-time availability of books in the library and provides direct links to online resources, recommended by your lecturer.

Remember to log into Blackboard daily to receive all the latest news and support available at your module sites!

Subject guides (subject-guides-libguides) are also available to help you find relevant information for assignments, with contact details of the Academic Support Librarian for your School.

3. Things you need to know

Teaching at UWL during the academic year 2020-21 will be conducted using the UWLFlex model and may involve a range of on site and online teaching and learning activities. Whether you are engaging with teaching and learning activities on site or via the UWL Virtual Learning Environment, we expect the same level of commitment and engagement from you. If you are unable to attend scheduled on site or online activities or complete activities in the time frames set out, you should let your tutors know. You should aim to stick to assessment deadlines; if you are concerned that you will not be able to complete your assessments on time, you should talk to your tutors. Your engagement, whether online or on site, will be tracked and if we see that you are not engaging, we will get in contact with you. However, we encourage you to let us know if you are struggling so we can work with you to find solutions and get you back on track as soon as possible. Give yourself the best possible chance to succeed by engaging with the full range of learning and teaching activities available to you.

All students should refer to the Attendance and Engagement Monitoring Policy particularly if your course is accredited by a professional body, or if you are an International student on a Tier-4 visa, or a student on an Apprenticeship course which have additional requirements.

Need help, just ask

The University recognises that there are times when you may encounter difficulties during your course of study and provisions are made to help you. If you are struggling with meeting deadlines please talk to us, whether it’s your course/module leader, personal tutor or any member of staff, speak to them so they can get you the support you need to succeed. You can extend your deadline if you have a good reason why you are not able to submit a piece of coursework on time, apply online for an extension before your deadline. An extension will allow you an extra 10 working days. If an extension is not sufficient and circumstances beyond your control are preventing you from completing your assessment, then you can, apply online for mitigation.

Please remember late submission without extension or mitigation will result in penalties depending on how late it is, see University Academic Regulations.

You are reminded that the University applies penalties to students who commit an academic offence, in which case the Academic Offences Regulations will be used to deal with any cases of academic misconduct including examination offences, plagiarism and other means of cheating to obtain an advantage.

You are encouraged to seek advice from the Students’ Union Advice Service; UWLSU support you with all aspects of your academic experience by providing advice and guidance to ensure you are fully informed of the academic regulations set out by the University as well as advocate for student views.

You are expected to behave in line with UWL expectations, irrespective of whether your interactions with staff and other students are in person or online. As you will be engaging with others online and a range of online materials, it is important to consider how to stay safe online and ensure your communications are secure and appropriate. If you have any questions about how to manage your online UWL activities, please contact your module leader.

If you have an issue about the module, you should speak to your Module Leader or Course Leader informally in the first instance. Your Course Representative can also raise your concerns at Course Committees, which take place each semester.

If you are unable to resolve it informally, you should refer to the Complaints Procedure which is outlined in the student handbook and consult the Students’ Union about it. The University aims to ensure that issues are resolved informally as quickly as possible to have minimum impact on your studies.

Getting support for your studies

Throughout your course of study, you will have access to a wide variety of sources of support depending on your individual circumstances and needs. Your first point of call for getting general academic support is your Personal Tutor. As well as approaching your Module Leader with any questions specifically related to your module and your Course Leader with questions on your Course, do contact your Personal Tutor or Apprenticeship Support Link Tutor for academic advice in relation to your studies and your academic development.

Apart from the University-wide support framework, which encompasses the Module Leaders, Course

Leader, the Subject Librarian, and your Course Administrator, you will also have at your disposal the UWL Engagement Team. The Engagement Team offers One-to-One Academic Support opportunities and Academic Skills Workshops throughout the year, helping you to develop skills relevant to your degree. Workshops include for instance Essay Planning and Writing; Critical Thinking; Reflective Writing; Group Work and Presentation Skills. Maths Support and English Language Support opportunities are available too. For more information email or to register for weekly updates email Academic.Support@uwl.ac.uk or you can visit our website to find out more about the support offered by the Engagement Team, such as Peer Mentoring or online academic skills resources at: uwl.ac.uk/current-students/support-current-students/academic-support

Student support

In addition to the support listed in the previous section, there is also more help offered by UWL Student Support Services. These are located in The Street at St Mary’s Road, Ealing campus, but offer drop-in sessions at all UWL sites. They offer a wide range of support and advice services consisting of Student Advice, and Funding & Immigration advice; Careers; Counselling; Disability/Mental Health; Inter-faith Advisor; Placement & Employment; Volunteering; Student Welfare; and Scholarships and Bursaries.

Contact Student Services (general) for more information at studentservices@uwl.ac.uk or call 020 8231 2345.

Module evaluation – have your say!

Towards the end of the module you will be invited to provide some anonymous feedback to the Module Leader through an online survey. This is your opportunity to give some direct feedback about the module through a series of questions and free text. Your constructive feedback will help the Module Leader and teaching team to understand the module experience from your perspective and helps inform the development of the module. At the end of the survey period, a response to the survey will be available on Blackboard so that you can see exactly how your voice has been heard.

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