045877G : Business Administration : Functional Areas in Skype and Sear
Question:
Answer:
Introduction:
There is the need for Sears and Skype as organizations to make improvements in the functional areas. To ensure they remain relevant in the business environment, they are required to monitor the marketing, HR, operations, and finance of their organizations. The functional areas need strategic reasoning which means that they should be future oriented.
Functional Areas in Skype and Sears
Skype is faced with competition from rival organizations. Other companies have emerged that similar offer products and somewhat improved as compared to Skype. The organizations in emergence are a current threat to Skype. With the current market saturation where VoIP has become diffused within the market, there is a need for the organization to look for more viable options.
Marketing: Skype and Microsoft have to look at developing their products and services. Innovation will enable Skype’s survival as their customers have accused the organization of failing to innovate. Innovation will help Skype to survive the intense competition. Modernization will allow the organization to adapt to changes in the future. For marketing to be successful, it will require that Microsoft and Skype focus on creativity and innovation. Innovation will create a competitive upper hand of the organization (Laudon and Laudon 2016,p.4).
Operations management; The freemium model should be updated and improved to suit the current needs of the customers.
Finance; Skype and Microsoft need to conduct market research on the needs of their customers. The study will enable them to determine the suitable models of the product. The cost and sales price of the established and innovated outcomes will have a decision on making profits about the value as well as the rate of the products and services (Hill, Jones, and Schilling, 2014,p.6).
Sears Holdings Corporation had a turnaround strategy hence the merger. They faced stiff competition in the market by other similar organizations. Operating profits declined dramatically. The returns on equity shares as well as returns on assets decreased rapidly in value. The company experienced a poor financial performance ( Laudon and Laudon, 2016). For Sears Holding Corporation to gain a sustainable competitive advantage, they have to implement strategic planning in the HR department. They should look at the organization’s demand for human resources with specific expertise. The HR is responsible for teaching its workers in the corporation on how to operate sufficiently to satisfy the customers (Hill et al., 2014,p.4).
Marketing: Sears should consider improving on organization's creativity as well as innovation to have a competitive advantage over other giant organizations in the field. Sears are required to engage in customer orientation, desegregated marketing attempts that leads to profits. When Sears focuses on innovation, they will provide the market with advanced products and services and secure more chances of boosting profits and ensure proper performance (Laudon and Laudon, 2016,p.6).
Organizational culture: the behavior is an essential factor in the organization. The cultures in the organization help the managers to oversee the companies in such as a manner as to ensure success in the organization. To achieve the objectives at Sears Holdings Corporation, they should be future oriented. Sears must have a plan and plan effectively by putting the required resources in place to ensure that they achieve the long-term goals (Hill et al., 2014,p.4).
Conclusion:
To achieve the final goal of Skype and Sears, the four functional areas of the organizations require consideration. The organizations should focus on the future through strategic planning. Planning for the future is essential for development as well as the preservation of the organizations.
Reference:
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: 11th ed. Boston: Cengage Learning Publishers.
Laudon, K. C., & Laudon, J. P. (2016). Management information system: 9th ed. Upper Saddle River: Pearson Education Publishers.
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