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A Case Study on Dominos

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Discuss about the  A Case Study on Dominos for Gathering Sandwiches.


1. The video clasp is stomach-turning. A Domino's representative in Conover, N.C., is caught gathering sandwiches, showering snot on them, staying cheddar up his nose prior to putting it on a bit of bread as well as passing gas on a cut of salami. Immediately this viral video goes public due to which the reputation of the Dominos suddenly goes down (Gregory,Sean , 2016). Initially the company terminate the two employees because they created a nuisance about the company in front of the people via social media.  Secondly, the management removes the video from the social sites in addition to also blocked few of their accounts (Nicklin, 2013). In the long run Blackshaw encourages Domino's to make an online journal on its site, where the organization can highlight awesome arrangements, new advertising effort, as well as, yes, the way that 99.9% of its representatives don't spit on the sustenance. Blackshaw calls Wikipedia a "reputational facilitate," a passage through which money related experts, the media in addition to even present and future clients interact with the brand. According to my viewpoint, as this case is very sensitive due to the reason that it involves the customer also so I think the management has taken the correct decision to move and react slowly with strong proves. As a result in the long run or in the upcoming times the management of the Dominos can use advertisement to emphasize a new endorsement or reduction in every purchase to get their customer again.

2. Domino's Pizza was entangled in a viral emergency circumstance when two maverick representatives posted recordings of contaminated nourishment on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was a piece of the inward group that conveyed the organization's emergency correspondence arrangement through Twitter and YouTube. What makes this story so convincing is the online networking part of both the emergency itself and the procedure for dealing with the emergency (Gambetti, 2012). From this case it can be learned that social media can bring both positivity and negativity in the business functioning. Based on the case some of the negative impacts of social media are listed below:

  • With online networking, nothing ever appears to kick the bucket. Once a string or discussion begins, will fight it or taking care of it until the end of time. Regardless of the possibility that you figure out how to put a specific theme behind you, it can re-emerge whenever.
  • In case you're attempting to oversee online networking records, it's a convoluted bad dream similarly as structure, administration, and association. The bigger your online nearness, the more issues you can have attempting to keep your records straight.
  • Present occasions are dependably a simple subject to talk about. Yet, there comes a period when a lot of discourse is a terrible thing, particularly on the off chance that clearly you're attempting to piggy-back on another person's wretchedness. The case happened with the Dominos when they engaged into a social media scam(Lee, 2014).

3. Online networking communication locales, for example, Facebook, Twitter, LinkedIn and YouTube permit you to stay in contact with loved ones, as well as stay associated with the social and social exchanges going ahead at any given minute. In any case, the sheer volume of individuals on these locales and the measure of data being traded each moment makes it a reproducing ground for tricks and swindlers. Dodge social media communication tricks by being specific about who you welcome into your system, and defensive about the data you share about yourself, your family and your life (Quigley, 2012). Below mentioned steps might help the Dominos to further prevent these kinds of social media scams.

  • Consider who will see the data you post. On the off chance that your protection settings are not controlled, you will give data about yourself out to anybody with access to the web.
  • Keep your system reasonable. You likely needn't bother with a huge number of companions on Facebook and countless supporters on Twitter.
  • Try not to tap on any connection that is new or originates from an obscure source. These could convey infections or lead tricksters to your own data.
  • Utilize a decent infection insurance arrangement for your PC also.
  • Stay a la mode on the present tricks and issues that rule the long range informal communication world. In a matter of seconds, data fraud is the greatest danger, trailed by brand capturing and issues with security(Lee, 2014). 


Gambetti, R. (2012). Managing Corporate Communication: A Cross-Cultural Approach. Palgrave Macmillan.

Gregory,Sean . (2016, August 16). Domino's YouTube Crisis: 5 Ways to Fight Back. Retrieved from,8599,1892389,00.html:,8599,1892389,00.html

Lee, I. (2014). Integrating Social Media into Business Practice, Applications, Management, and Models. IGI Global.

Nicklin, T. (2013). Cambridge Marketing Handbook: Stakeholder. Kogan Page Publishers.

Quigley, S. (2012). Managing Corporate Communication: A Cross-Cultural Approach. Palgrave Macmillan.

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