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ACBE100 Academic Communication in Business and Economics - Free Sample

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In your role as a member of the staff working party on innovation in Corporate Social Responsibility (CSR) you have been asked to recommend some actions the organization could take to address a Sustainable Development Goal (SDG). You must make your recommendations in the form of a business report in which you:
Identify and define a CSR issue that relates to the SDG you have chosen to target and your organization 
Organization name: Konica Minolta
Explore the issue by sourcing and analyzing relevant and reliable information (including data).
Identify and evaluate potential solutions to the issue leading to clear recommendation(s).

Answer:

Introduction

Konica Minolta was established in 2003 with the collaboration of Konica and Minolta. Konica introduced its operation to the world 140 years ago while Minolta is operating from almost 85 years. From many years these two companies played significant role in the growth of Japan`s optical equipment industry (Konica Minolta, 2018). They were so concern related to the world that they setup their symbol as globe mark. The main reason behind this symbol was the strategy of expanding their business operation.

CSR issue that relates to the Sustainable Development Goal of Konica Minolta

In command to attain sustainable development in the upcoming, a corporate essential not only follow financial worth but too analyze significant matters of culture comprising ecological hitches (Tate, Ellram and Kirchoff, 2010). Konica Minolta endeavors to decrease its ecological influence at all phases of occupation operation though backing resolutions to public concerns by subsequent its administration viewpoint, “the formation of novel value” and the Sustainable Development Goals. As it changes as a corporation, Konica Minolta’s ecological platforms concentrate on forming novel societal and monetary worth (Kolk, 2016).


Konica Minolta has to recognize the importance matters which have community implication and considerable influence on its occupation. The corporation should set objectives for these matters and reports on exact creativities and development (Baumgartner, 2014).

Konica Minolta should represent its willpower to accomplish its long-term ecological accountabilities. The company should engage a sequence of actions beneath the Moderate-Term Ecological Strategy, which fixes the financial as a mark year. In command to promote reinforce ecological achievement in financial 2018; the corporation should add additional determined goal, to Eco Dream 2050, the “Carbon reduction” idea. For 2050, the lasting 20% will be around 410,000 tons (Montiel, 2008). By serving shareholders Konica Minolta can apply technologies and proficiency to decrease companies CO2 releases by 410,000 tons, the clear consequence will be that culture’s complete CO2 releases subsequent from Konica Minolta’s actions drive to undesirable. It is the “Carbon reduction” rank that Konica Minolta is going to pursue.

Decrease CO2 releases through the product lifecycle by 85% by 2030, compared to financial 2017 stages. Furthermore assistance with investors, attain CO2 release decreases are better than product lifespan releases, and understand Carbon reduction rank. Company will endorse reprocessing and operative use of Earth’s scare wealth. 3. Company will make efforts to endorse renovation and conservation of biodiversity.

Actions must take by Konica Minolta

When functioning to dazed ecological experiments on a global balance, there is a boundary to what can be attained by just one corporation. This is why it is vital to enlarge the influence of ecological exertions by functioning with investors such as dealers, customs, and local societies (Milne, Tregidga and Walton, 2009). Beneath its Moderate-Term Ecological Plan2019, the corporation should work headed for the Carbon reduction goal designated in Eco Dream 2030. Concentrating on being “international” and “numerical,” the goal is to decrease the ecological influence of culture as a complete by cooperating with a extensive variety of investors. For sample, by generating a database of energy-saving approaches used inside and distributing it with occupation associates, Konica Minolta can aid suppliers to invent and appliance their individual energy-saving actions (Jovane et. al., 2018). By allocation these actions with consumers and increasing the ring of cooperation internationally, Konica Minolta trusts that it can make a melodramatic involvement to answering international ecological problems.

Identify of material issues

When expressing the Moderate-Term Ecologicalstrategy, Konica Minolta should recognize numerous ecologicalelements linked to its business operation in portion of both threats and chances. Founded on these verdicts, material problems should be nominated where clarifications can clue to business development. The company should evaluations every material problem each year to safeguard the matters nominated and connected plans are suitable (Fukukawa, Balmer and Gray, 2008). Through this procedure, aims for strengthening the occupation are coordinated with ecological objectives. The strategy then converts a promise for both upper organization and the intact business, subsequent in operative ecological administration.

Konica Minolta should dedicate to dropping ecological influence through the product lifecycle, from preparation and expansion, to obtaining, manufacture, delivery, trades and facility, to assembly and reprocessing (O'Connor and Spangenberg, 2008). To comprehend this promise, the Moderate-Term Ecological Strategy circles out three green actions: Green Products (preparation and expansion), Green Factory (obtaining and making), and Green Marketing (delivery, trades and facility, and gathering and reprocessing). By organizing these actions internationally, the corporation is applying an ecological strategy that shields the whole product lifecycle.

Green Product

The company should combine visual, image handling, dimension, and extra expertise with its strong point in digital knowledge to generate products and facilities that can brand an involvement to the world. The objective is for products to assist providing resolutions to ecological and community encounters founded on the SDGs. In command to quicken these energies, Konica Minolta has sprung a Sustainable Green Products Documentation Scheme, by intensifying its unique Green Products Certification Scheme. Along with this company should accept these documentation criterions for decreasing ecological influence and solving community matters from the viewpoint of the SDGs, the corporation purposes should be increasing sales of green products to great accountability.

Green Factory

Konica Minolta’s Green Factory Certification Scheme objective should be reducing both ecological influence and operating prices. As an outcome, all production places will attain the highest standard for the coming years. Moving onward, the company should introduce its Excellent Green Factory Certification Scheme for all business members. In command to attain the afresh well-known activity criterions, every production location should reduce more its ecological influence and functioning prices. As a consequence of these ecological influence decrease hard work in the production phase, compared to previous years, thousand tons of Carbon dioxide releases and thousand tons of leftover will be removed, and an entire cost optimization can be achieved.

Green Marketing

Konica Minolta should endorse its hard work by distribution ecological specialists to visit dealers. With specific method, though, the amount of upgrading circumstances was inadequate. To upsurge influence, the corporation should digitize its energy-convertible judgment technique and takes shape a record of assets to part its proficiency, and is endorsing its operation. By way of a consequence, dealers can nowadays recognize their own zones for enhancement, and take deed to advance companies performs and price-efficiency. This record is predictable to must have a comprehensive influence and consequence in an even better influence to ecological stability.

Conclusion

In today’s world every organization is busy in earning and has maintained their whole focus to only monetary values, neglecting their social responsibility for the society in which they are operation. As in today`s time ecologicalproblem is one of the biggest problem which needed to solve because environment problem in not only connected to some particular community, in fact it is connected to every element present in this world. With the help of these three strategic approach Konica Minolta will be able to achieve its sustainable development goal because in present world if a particular company is focusing on solving ecologicalproblems related to the world instead of profit making, that company automatically emerges as a heart touching company for the community which is the most important aspect for the company. The people associated with this company will feel proud and will inspire other individuals to join this company in the form of employees, customers, shareholder and stakeholder.

References

Baumgartner, R.J. (2014) Managing corporate sustainability and CSR: A conceptual framework combining values, strategies and instruments contributing to sustainable development. Corporate Social Responsibility and EcologicalManagement, 21(5), pp.258-271.

Fukukawa, K., Balmer, J.M. and Gray, E.R. (2008) Mapping the interface between corporate identity, ethics and corporate social responsibility. Journal of Business Ethics, 76(1), pp.1-5.

Jovane, F., Yoshikawa, H., Alting, L., Boer, C.R., Westkamper, E., Williams, D., Tseng, M., Seliger, G. and Paci, A.M. (2008) The incoming global technological and industrial revolution towards competitive sustainable manufacturing. Cirp Annals, 57(2), pp.641-659.

Kolk, A. (2016) The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34.

Konica Minolta. (2018) About konicaminolta [online]. Available from: https://www.konicaminolta.com/us-en/ [Accessed 8/9/2018].

Milne, M.J., Tregidga, H. and Walton, S. (2009) Words not actions! The ideological role of sustainable development reporting. Accounting, Auditing & Accountability Journal, 22(8), pp.1211-1257.

Montiel, I. (2008) Corporate social responsibility and corporate sustainability: Separate pasts, common futures. Organization & Environment, 21(3), pp.245-269.

O'Connor, M. and Spangenberg, J.H. (2008) A methodology for CSR reporting: assuring a representative diversity of indicators across stakeholders, scales, sites and performance issues. Journal of Cleaner Production, 16(13), pp.1399-1415.

Tate, W.L., Ellram, L.M. and Kirchoff, J.F. (2010) Corporate social responsibility reports: a thematic analysis related to supply chain management. Journal of supply chain management, 46(1), pp.19-44.

Vilela, C., Pinto, R.J., Coelho, J., Domingues, M.R., Daina, S., Sadocco, P., Santos, S.A. and Freire, C.S. (2017) Bioactive chitosan/ellagic acid films with UV-light protection for active food packaging. Food hydrocolloids, 73, pp.120-128.


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