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ACC00145-Social Accountability of a General Purpose Financial Reports

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This task requires you to prepare a report to evaluate and comment on information provided in the annual report of a company listed on the Australian Stock Exchange (ASX). Your comments or evaluation should comply with the requirements of relevant Australian Accounting Standards (AASBs). 

“Social accountability is considered in the (AASB Conceptual) Framework as part of the objectives of general purpose financial reports (GPFR).” 
In this report, you should address the points outlined below: 
1)Provide your comments regarding the aforementioned statement. Explain.
2)Based on the analysis of Australian financial regulatory framework, explain why it is necessary to establish and develop AASBs in Australian business practices. 
3) Examine what types of information are provided in the annual report of your chosen company. 
4) Explain what are the incentives for the managers to disclose certain type of information in the annual report. 

5) In your opinion, from the perspective of the investors and securities market, discuss how the investors or securities markets will react to the disclosures of certain information provided in the annual report, which are discussed in item 3), or in other sources. Provide appropriate evidence to demonstrate your arguments. 

6) Demonstration effective communication and presentation 



According to Wahlen, Jones and Pagach (2012), the main purpose of financial reporting of an entity whether listed or not is to provide relevant financial information. The information provided must be relevant and true for the usefulness to potential investors, lenders, creditors, and other existing investors. Such parties rely on this information in decision making. The financial statements of an entity for a complete financial report must comprise the main four components that are balance sheet, income statements, statements of cash flows and statements of retained earnings to be deemed complete. Ideally, the information in a listed firm should meet the minimum aspects of the conceptual frameworks in full disclosure to the performance of such entity. The management stewardship of the entity’s resources is assessed by the standards of such information presented in the financial reports. The Australian accounting standards board (AASBs) further improves to a high level the measurements of uncertainty in the information provided by setting a common guidelines to be followed when preparing the financial reports. In line with the AASBs policy of incorporating the importance of prudence and recognition, the information provided should be incorporate decision making in financial position perspectives (Henderson ‘et al” 2015).
In our social accountability in the AASB conceptual framework, we are going to simply analyze Commonwealth Bank, a listed entity in the ASX and the top in the list of financial companies. Commonwealth bank is in the business of retail and institution banking in Australia has managed to be among the top twenty listed companies due to its excellent performance and financial reporting (Andreaus, Costa and Parker, 2014).

Importance of AASB.

The IFRS recommends that any accounting board should embrace the use of the accounting stands in their daily reporting. The accounting practitioners that is the accountant are guided by the set standards set such bodies. Like any other accounting board, AASB is necessary and important to the regulation and management of the profession in entities for the entity to provide relevant and through information. Accounting standards help the entity to prepare financial statements that provide through the financial information in a manner that any stakeholder can understand clearly (Gruber S. 2014).

Types of information provided in the Commonwealth 2017 annual report.

The banks Chairman’s reports analysis.

The Commonwealth bank chairman starts by giving out summary overall reports. He had indicated that in 2017, the bank served a total of 16.6 million customers. The chairman further states that the bank spent $197 billion to individual and business lending as an aim to help them grow economically and home ownership Available at: ( Accessed 22/09/2018).

Commonwealth Customers Analysis.

In 2017 the commonwealth bank had managed to bring in board 16.6M customers who hold bank accounts with them. In the financial reports, the bank indicates that 6.2m of its customers are digitally enabled customers (

Commonwealth Shareholding Analysis    

As at 2017 annual report, the bank has more than 800,000 shareholders who have invested in its shareholdings. The bank still maintains and manages other none regular shareholders who hold the CBA shares account through the superannuation fund kit. As a tier 1 bank, commonwealth bank was able to hit the $9m plus mark profit after tax and further managed to pay the dividend at $4.29 per share Available at: ( Accessed 22/09/2018).

Commonwealth Dividends Analysis.

In the year ended 2017, the bank paid a total of $7.4bn as dividends from 75% of the total returned profits to its shareholders. From the 800,000 shareholders, each shareholder was expected to receive $3,820 directly in dividends Available at: ( Accessed 22/09/2018).
The banks Technology Report analysis.
In this era of technology, the bank has embraced fully compliant with the use of world-class technology to meet the customers’ needs. Commonwealth has embraced the use of real-time core banking system, representing the number one bank in Australia and also in the world to go real-time in their daily banking transactions. Due to the huge customer number, the commonwealth has incorporated in its bank data management the use of a financial app which so far has a total of 30 million users as (
According to the Commonwealth website annual report the bank financial app has covered at least 6.2 million active online users in a single minute. With the continuing innovation in the use of analytics data capabilities, the bank has embraced the security of its clients and own data through an investments in real-time cybersecurity monitoring to protect the interests of its financial customers (
Commonwealth bank has further partnered with 40 global banks with an aim to invest in the next generational system of banking. To conclude on technology in the annual reports, the banks promises its clients to cut costs, improve customers experience and support safe robust financial services systems in the coming year (

The bank financial performance.

According Commonwealth bank website the annual report presented a net profit for the bank for the year ended 30th June 2017 increased by 8% as compared to the prior year. As a requirement by the IFRS, the annual reports have further indicated the statutory and cash basis as prepared and audited in accordance with the Australian Corporation Act of 2001.  As a requirement by the Australian Accounting standards, the annual reports comply with the cash basis where it should be clear and used by the management to present the operating performance Available at: ( Accessed 22/09/2018).
The cash basis concept considers the usage and practicality of crucial components in the annual reports, such components are; net interests income which reflects the growth of interest-earning assets, insurance incomes which reflect the performance of claims and premiums for the year, operating expenses which reflect the incremental of the expenses as compared to productivity and loan impairment which reflects the growth of the bank’s loan book (Andreaus, Costa and Parker, 2014).

Disclosure of information in annual reports.

The IFRS, AASB and GAAP regulations require a professional practitioner to give an issue true information at par. According to Bamberg and Spremann, (2012) agency theory, the quality of information presented in an annual reports influences the stakeholders' decisions to mitigate more information or invest in the entity. The disclosure of accurate, timely and comprehensive information determines the success of a listed entity in the market.  Generally, the aim of the annual reports is to provide a fair view of the company’s developments, business, and financial position, managers are obliged to comply with the accounting standards when preparing the reports. In (McEwen A. 2011) transparency and clear presentation of the annual reports should remain the core agenda for its full preparation. In our case, Commonwealth managers have fully complied with the minimum requirements for the general consensus in disclosure and information asymmetry.

Effects and impacts of disclosure in the market.

The annual reports of a listed entity represent an integrated report covering the entity’s financial and non-financial performances. In our case the Commonwealth bank annual report consists of the chairman’s reports, auditor’s reports financial statements and accounting policies used. These reports basically illustrate the banks' disclosure to its clients and other stakeholders on their activities and any positive or negative resulted after this will be based on this report. According to Dagwell, Wines and Lambert, (2015), disclosure in a financial report reflects the fairness and openness of the entity to the public. Both local and international stakeholders/investors depend on past annual reports in decision making to determine when and whether to invest in a certain listed company. Commonwealth bank 2017 annual reports have comprised the disclosure of the whole group and successfully uploaded them online for easier access by any party from any part of the world  Available at: ( Accessed 22/09/2018).
The international accounting standards require that all public companies to demonstrate clearly the performance information quarterly in a year, creating awareness to the general public and interested parties of their performance as at that period. Disclosure is also used by an entity to attract new investors. The entity’s managers especially professional are required by the international accounting standards to use the disclosure information to make financial decisions. Through disclosure, entities are able to prepare an estimate long period budgets. In our case Commonwealth, annual reports have captured a section of how they intend to develop in the next financial period which comprises a target of incomes and outputs. Further, the regulators such as the tax regulator and security regulator use the disclosures information presented in the annual reports to confirm compliance to the set regulations (Burton and Jermakowicz, 2015).
In conclusion, the objectives of the general purpose financial reports (GPFR), depends on the ability to use and comply with the IFRS and Australian Accounting Standards Board (AASB). Entities with no consideration of been listed or not should embrace disclosure for easier social accountability. 


Andreaus M, Costa E and Parker L. D. (2014). Accountability and Social Accounting for Social and Non-profit Organizations. Advances in Public Interest Accounting.
Bamberg G. and Spremann, K. (2012). Agency Theory, Information and Incentives. 
Burton G. F and Jermakowicz K. E. (2015). International Financial Reporting Standards: A Framework Based Perspective. Page 31.
Dagwell, R, Wines G. and Lambert C, (2015). Corporate Accounting in Australia-p 314.
Gruber S. (2014). Intangible Values in Financial Accounting and Reporting: An Analysis from the Perspective of a Financial Analyst.
Henderson S, Peirson, G and Herbohn K. (2015). Issues in Financial Accounting. Page 855.
McEwen A. R. (2011). Transparency in Financial Reporting. A Comparison between IFRS and US GAAP.
Wahlen, J. M, Jones, P, J and Pagach D. (2012). Intermediate Accounting: Reporting and Analysis- page 2-16. Accessed 22/09/2018. Retrieved 22/09/2018 22/09/2018. https://www.republicast.comAccessed 22/09/2018. Accessed 22/09/2018

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