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ACC701 : Accounting for Managers : Financial Performance of the Compan

Question: 

Write a report about Woolworths Ltd to a group of potential investors, using the retail industry’s operating, competitive, and strategic environments as context for your discussion. On pp 335-337 of your textbook there is a case study which has some suggestions about how to interpret financial data and its analysis, follow its advice to first understand the business by reading the Chairman’s report, and other information provided about performance, operating environments, strategic direction, competition and other factors that might impact Woolworths’ performance in the future.

Now use your own analysis to discuss Woolworths’ profitability, efficiency, solvency and liquidity, and stock market performance. The goal of your report is to make a recommendation to the investor group about whether to invest in this company, and why or why not.

In your discussion take care that any conclusions you derive are in the context of industry and operating environment; if you draw a conclusion make sure that you have argued why and how you come to this conclusion, also use relevant industry benchmarks that you can obtain from internet sources. Do not resort to ‘rules of thumb’ from textbooks or any other source, as support for your conclusions.  Industry benchmarks will be highly regarded, ‘rules of thumb’ will not, and may result in loss of marks unless their use can be justified as being relevant in this case.

Writing a Report:

  • Executive Summary – maximum of one page, preferably half a page
  • Table of Contents
  • Introduction – scope of the report plus briefly introduce the subject company
  • Relevant background to the company
  • Analysis and discussion
  • Conclusions
  • Recommendations
  • References

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