ACCT 112 : A Comparison of B2B Australian Financial Firms : Nudge Acco

Question:

A. Clearly state which e-commerce business model you have chosen. For each chosen website; report the business name, the homepage URL, and include a screenshot of the homepage.

B. For each chosen website; in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

C. For each chosen website; in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

D. For each website; consider the following attributes and assess them on the following five-point semantic differential scale.

1	2	3	4	5
Very Poor	Poor	Inapplicable	Good	Very Good

Use a TABLE with each Attribute (1 to 22), add your rating (1 to 5) and a brief Comment.

How does the website URL relate to the business name?
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
Does the website give me all the organisational information a user could reasonably require?
Are requirements to provide a user’s (personal or sensitive) information appropriate?
How well does the website reassure users about the security and use of their information?
How well does the website foster user trust in the organisation?
How well does the website address legal issues associated with use of the website or engagement in transactions?
How well does the website provide for the accessibility needs of users?
How well does the website address the language or cultural needs of users?
Does the website contain all the product information that a user could reasonably require?
Does the website allow all the customisation (user-managed features) that a user could reasonably expect?
How well does the website personalise the experience for users?
Does the website identify sufficient channels for user service/support?
How easy is it to find any information on the website about the organisation, their products or services?
How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?
Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?
How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?
How well does the website foster community among users?
How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?
How well does the website support different web-browsers or platforms (e.g. mobile devices)?
Does the website provide a sufficient range of payment options as could be reasonably expected?
Does the website provide a sufficient range of delivery options as could be reasonably expected?

E. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?

Answer:

A. There are several e-commerce models available for use by business organizations. In this paper a B2B ecommerce model will be considered (Kowalkowski & Ulaga, 2017). A B2B e-commerce model is a model where business organizations conduct business activities with other business. The purpose of this paper is to compare two accounting firms that operate using this model (Mahdi et al. 2015). In this paper, Nudge Accounting and Mazars together with their websites will be compared.

First Business Description

Name: NUDGE ACCOUNTING Homepage URL: https://nudgeaccounting.com.au/

Second Business Description

Name: Mazars Homepage URL: https://www.mazars.com.au/

B. Nudge Accounting Company

Nudge accounting is a financial firm. They specialize in offering several online financial services to small businesses and new entrants in small business. They provide services related to tax, book keeping, accounting among others (Bryce, Ali, &Mather, 2015). Since this company offers online services to other businesses, then it utilizes the B2B model of e commerce. This company website requires one to register by creating an account before receiving a service.

Mazars Company

Mazars is a multi-national company with a branch in Australia. They specialize in providing a wide range of financial services to its clients. They provide audit, tax services and advice to large organizations and firms across the globe (Galaz, & and Pierre, 2017). By the fact that this company offers services to other businesses, then it utilizes a B2B business model.

C. Nudge Accounting website’s business goals

A website is one of the ways in which business get to reveal it image and communicate with the customers. There are so many goals that Nudge intends to achieve through its websites (Jackson, Lipe, &Waddoups, 2016). The main purpose of the website is to enable the company to explain to the customers who the company is and what they stand for. The website also explains about what they deal with and how they can be reached. Through the website, the organization has managed to explain to the client their unique capabilities that differentiate them with the competitors (Oliveira et al. 2017).

Mazars’ website business goals

Mazar is able to achieve much through its website. One of the business goals is to enable the company give more information to those who want to know about it (Sippel, Larder, &Lawrence, 2017). Contacts on how they can be reached are also given in their website. They have managed to provide a platform through which customers can perform transactions. They are also able to update their customers on new products that they may have introduced in the market.

D. Nudge Accounting Website rating

Attribute	Very poor 1	Poor 2	Inappropriate 3	Good 4	Very good 5	Comment
1. How does the website URL relate to the business name?					Yes	The url contains all the items of the business name thus showing a relation between the two.
2. How easily is the website found using general internet search engines (e.g. Google)?					Yes	It is the very item to be listed when searched using Google
3. Does the website give me all the organizational information a user could reasonably require?					Yes	User information such as products and services, contacts, prices of the product offered is available
4. Are requirements to provide a user’s (personal or sensitive) information appropriate?					Yes	For you to sign up, email, business name and some few information which is not very sensitive.
5. How well does the website reassure users about the security and use of their information?					Yes	Their information is not to be disclosed to third party unless if the law requires so.
6. How well does the website foster user trust in the organization?					Yes	Trust is improved through assurance of security of information and prompt delivery of service.
7. How well does the website address legal issues associated with use of the website or engagement in transactions?				Yes		Requires that each party both the user and the company comply with terms and conditions
8. How well does the website provide for the accessibility needs of users?					Yes	A search tool is provided in website homepage to enable to search what they want.
9. How well does the website address the language or cultural needs of users?				Yes		The website displays its content in English which a standard language in many countries.
10. Does the website contain all the product information that a user could reasonably require?					Yes	All products are visible in the website with their prices to enable the buyer to make informed decision.
11. Does the website allow all the customization (user-managed features) that a user could reasonably expect?				Yes		The search tool helps the users to look for the product or service they require from the website.
12. How well does the website personalize the experience for users?					Yes	Presence of beautiful illustrative photos and animations makes the users experience to be good.
13. Does the website identify sufficient channels for user service/support?					Yes	There is a contact provided that enquiries are channeled to. There are also the email services which users can use to communicate with the company.
14. How easy is it to find any information on the website about the organization, their products or services?				Yes		The display and organization of the website is good to enable the user to get access to information and product.
15. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?				Yes		Information provided in the website is written in simple understandable language with detailed information about product.
16. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organization)?					Yes	The proper arrangement of information in the website allows the user to move freely in the website.
17. How appropriate are the website aesthetics (e.g. use of layout, colors, imagery, fonts, etc) for the target audience?					Yes	Presence of good attracting color and good illustrative photos makes the website to be appealing to users.
18. How well does the website foster community among users?					Yes	It provides newsletters to the clients which enable them to receive updates concerning new products other services available.
19. How quickly does the website load into your browser and do all website features, links and embedded objects (e.g.: media files or applets) work as intended?				Yes		Provided there is network the website loads relatively fast.
20. How well does the website support different web-browsers or platforms (e.g. mobile devices)?					Yes	The website is available in several browsers including those that are mobile based.
21. Does the website provide a sufficient range of payment options as could be reasonably expected?			Yes			Information not provided in the website on the mode of payment
22. Does the website provide a sufficient range of delivery options as could be reasonably expected?					Yes	Since they deal with service delivery, they do their delivery online.

Mazar website rating

Attribute	Very poor 1	Poor 2	Inapplicable 3	Good 4	Very good 5	Comment
1. How does the website URL relate to the business name?					Yes	The website name forms the major part of the url
2. How easily is the website found using general internet search engines (e.g. Google)?					Yes	It appears first when searched using Google search engine
3. Does the website give me all the organizational information a user could reasonably require?					Yes	The website gives majority of the necessary information about the organization.
4. Are requirements to provide a user’s (personal or sensitive) information appropriate?					Yes	Only necessary information is required for a sign up
5. How well does the website reassure users about the security and use of their information?				Yes		They have assured customers that their information is only available to the employees.
6. How well does the website foster user trust in the organization?				Yes		By assuring customer of the security of their information.
7. How well does the website address legal issues associated with use of the website or engagement in transactions?					Yes	People are not supposed to break the copy right rule. The company is not liable to any loss caused by use of information in the website.
8. How well does the website provide for the accessibility needs of users?					Yes	There is a search tool available in the website
9. How well does the website address the language or cultural needs of users?				Yes		Available in English which is a common language to many people though not all
10. Does the website contain all the product information that a user could reasonably require?					Yes	Product information can be obtained by clicking on the icon ‘our services’
11. Does the website allow all the customization (user-managed features) that a user could reasonably expect?			Yes			No such service provided. It is inapplicable to this organization.
12. How well does the website personalize the experience for users?				Yes		The layout of the website and design with has animation improves the experience of the customer.
13. Does the website identify sufficient channels for user service/support?					Yes	Two platform of communication is provided. Customers can fill an online enquiry form or contact the organization through email.
14. How easy is it to find any information on the website about the organization, their products or services?					Yes	Easily accessible by clicking on icons listed in the home page.
15. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?					Yes	Language used is simple and easy to understand. The font of the letters is easily visible.
16. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organization)?					Yes	The website is properly arranged to facilitate easy navigation of the users.
17. How appropriate are the website aesthetics (e.g. use of layout, colors, imagery, fonts, etc) for the target audience?					Yes	Colors used are well chosen and appealing to the eye. Photos displayed are of high resolution thus impresses customers
18. How well does the website foster community among users?				Yes		Provides users with necessary information which helps them to make informed decision.
19. How quickly does the website load into your browser and do all website features, links and embedded objects (e.g.: media files or applets) work as intended?				Yes		It loads fast depending with the speed of the network. Media takes longer compared to texts
20. How well does the website support different web-browsers or platforms (e.g. mobile devices)?					Yes	Accessible even through your mobile phones.
21. Does the website provide a sufficient range of payment options as could be reasonably expected?					Yes	Three secure payment modes are available, credit card, ETF and Quick fee
22. Does the website provide a sufficient range of delivery options as could be reasonably expected?				Yes		Delivery is done by visit of the companies to the clients’ premises.

E. Website comparison

From the above comparison it can be observed that the two companies have tried to maintain their website to the standards that is appealing to the users. Both companies have ensured that their name is closely related with their website url (Valdez, & Molyneux, 2015). This enables a user to easily locate the website through search engine. Both companies have a well design website that is appealing to the users (Hannak et al 2014). Despite all this there is one crucial aspect that Mazars lack. They have not indicated the prices of their services in their website (Wang, Wang, & Liu, 2016). Most consumers like conducting price comparison. Comparisons help them decide what product or service to choose from the many provided ( Bailey et al. 2016). It helps the customer to made informed decision. Closely looking at the website of Nudge Accounting, they have clearly provided the prices of their different services. This enables the customer to choose suitable and affordable product. Considering the above mentioned points, I can say that Nudge Accounting is in a better position of succeeding.

References:

Bailey, D., Borwein, J., Lopez de Prado, M., Salehipour, A. and Zhu, Q., 2016. Backtest overfitting in financial markets.

Bryce, M., Ali, M.J. and Mather, P.R., 2015. Accounting quality in the pre-/post-IFRS adoption periods and the impact on audit committee effectiveness—Evidence from Australia. Pacific-Basin Finance Journal, 35, pp.163-181.

Galaz, V. and Pierre, J., 2017. Superconnected, Complex and Ultrafast: Governance of Hyperfunctionality in Financial Markets. Complexity, Governance & Networks, 3(2), pp.12-28.

Hannak, A., Soeller, G., Lazer, D., Mislove, A. and Wilson, C., 2014, November. Measuring price discrimination and steering on e-commerce web sites. In Proceedings of the 2014 conference on internet measurement conference (pp. 305-318). ACM.

Jackson, S., Lipe, M. and Waddoups, N., 2016. Are Discretionary Accounting and Finance Choices Made to Address Management Control Concerns by Influencing Organizational Actions?.

Kowalkowski, C. and Ulaga, W., 2017. Service strategy in action: A practical guide for growing your B2B service and solution business. Service Strategy Press.

Mahdi, H.A.A., Abbas, M., Mazar, T.I. and George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment. International Journal of Business Management and Economic Research, 6(3), pp.167-177.

Oliveira, T., Alhinho, M., Rita, P. and Dhillon, G., 2017. Modelling and testing consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, pp.153-164.

Sippel, S.R., Larder, N. and Lawrence, G., 2017. Grounding the financialization of farmland: perspectives on financial actors as new land owners in rural Australia. Agriculture and human values, 34(2), pp.251-265.

Valdez, S. and Molyneux, P., 2015. An introduction to global financial markets. Macmillan International Higher Education.

Wang, W.T., Wang, Y.S. and Liu, E.R., 2016. The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), pp.625-642.

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