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Ak1045 Marketing : Certain Promotional Assessment Answers

1 What is the purpose of give 2 reason
Why would the company create a new brand .why equity comes up with Vitalizing ?
2 Describe 3 things that the company has done for vitalzing in terms of product development decision.
3 What is diffrence between product line and product mix .explain the brands of equity in terms of Product line and mix (concept of mix and line ).
4 What pricing objective would be suitable for vitalzing .what are the factors that will influence your decisions on pricing objective .
5 Explain PUSH AND PULL strategies .comment on this statement PUSH AND PULL MUTUALLY
EXCLUSIVE .do you agree or disagree with statement and give reason for that.
6 Name 3 level of organizatioanl culture ?
Define each level and give example of it .
What is advantages and disadvantages .
7 please see the attachment which i send you
Name 3 level of organisational structure define each and explain why you use this structure .
Advantages and disadvantages

Answer:

1 VitalZing is trying to create a new brand for two important reasons. The first purpose is to enlarge the profitability ratio of their products. Increasing awareness and publicity through innovative and eye-catching plans and programs helps to increase the profit ratio of the already established product. The second purpose is to increase the market segment of the company’s products. VitalZing is constricted in the Asia-pacific region. In order to spread to the far away regions such as the Europe and the Americas re-branding is essential for VitalZing.

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