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Cis8008 Business Intelligence And Databases Assessment Answers

1. apply knowledge of people, markets, finances, technology and management in a global context of business intelligence practice (data warehousing and big data architecture, data mining process, data visualisation and performance management) and resulting organisational change and understand how these apply to the implementation of business intelligence in organisation systems and business processes
2. identify and solve complex organisational problems creatively and practically through the use of business intelligence and critically reflect on how evidence based decision making and sustainable business performance management can effectively address real-world problems
3. comprehend and address complex ethical dilemmas that arise from evidence based decision making and business performance management
4. communicate effectively in a clear and concise manner in written report style for senior management with the correct and appropriate acknowledgment of the main ideas presented and discussed

Answer:

Introduction

The volume of information warehoused on electronic media is becoming exponentially quick. Today's data warehouse centers overshadow the greatest databases assembled 10 years prior, and understanding such information is getting to be plainly harder and added difficulties (Wang, Kung and Byrd, 2016). Web based retailing in the Internet age, for instance, is altogether different than retailing 10 years back in light of the fact that the three most imperative elements of the past (location, location, and location) are insignificant for online stores.

One of the best difficulties people confront today is understanding this data. Data mining, or learning revelation, is the way toward recognizing new examples and bits of knowledge in information, regardless of whether it is for comprehension the Human Genome to grow new medications, for finding new examples in late Census information to caution about shrouded patterns, or for understanding your clients better at an electronic webstore with a specific end goal to give a customized one to one experience (Liebowitz, 2013). The paper is likewise confined to data mining and data visualization on the basis of some given data set. The analyst has prepared this report in three different sections; first section is all about data mining using RapidMiner, section section is all about data warehouse architecture and third section is exploring the effectiveness of data visualization using Tableau.

Task 1: Data mining model with RapidMiner WeatherAUS

Task 1.1 An exploratory data analysis (EDA) of weatherAUS.csv data set using RapidMiner

Data Exploration, otherwise called exploratory data analysis (EDA), gives an arrangement of straightforward instruments to accomplish an essential comprehension of the data. The outcome of Data Mining can be truly helpful in getting a grasp on the structure of the information, the appropriation of the qualities, and the nearness of outrageous qualities and interrelationships inside the informational index (Klinkenberg, 2013). Descriptive Statistics is the way toward consolidating key attributes of the informational collection into basic numeric measurements. A portion of the normal measurements utilized are mean, standard deviation, and correlation. Visualization is also the way toward anticipating the information, or parts of it, into Cartesian space or into conceptual pictures. In the data mining process, data exploration is utilized in a wide range of steps including preprocessing, displaying using scatter plot, and understanding of results (Wang et al. 2016).

This segment of this study examined the likelihood of rainfall tomorrow in view of a few parameters recorded as WeatherAUS dataset with the assistance of RapidMiner. The mark or target variable "RainTomorrow" asks whether there will be rain tomorrow and the alternative is either yes or no.

The aim is to recognize, which confounding variables are contributing the most to choosing whether there will be rain tomorrow. To do this thus, the analyst has at first performed an exploratory information examination (EDA) (Talia 2013). The underneath indicated figures explored the results found through Rapid Miner. Besides, the expert has in like manner delivered scatter charts of each of these confounding elements. As indicated by this, minimum temperature, maximum temperature, humidity 3pm, humidity 9am and pressure 9am, pressure 3pm, evaporation, and wind gust speed are the key foreseeing components. Notwithstanding, these factors are considered on the premise of expressive insights. To state in a more precise manner promote examination like connection test has been performed here.

In addition to descriptive statistical analysis and scatter plot, the analyst has performed correlation analysis to identify the factors that affecting most.

The beneath specified figure speaks to the process built for distinguishing the relationship amongst's precipitation and other related factors. From the relationship framework table, it has turned out to be evident that there are sure factors, for example, temperature at 9 am, minimum temperature, cloud at 9 am, and so forth are emphatically corresponded with precipitation. This mean, contingent upon their tendency in the precise following day, likelihood of precipitation tomorrow can be found. Again in the meantime, the connection grid additionally has uncovered that factors like dampness at 9 am, weight at 9 am and so forth are contrarily associated with precipitation. In this manner, these factors are additionally the indicator of rain tomorrow.

Task 1.2 Decision Tree model for predicting whether it is likely to rain tomorrow based on today’s weather using the weatherAUS.csv data set and RapidMiner

In this section, to draw the decision tree, the expert has considered the beneath said show. In Rapid miner, decision tree can be made through utilizing two essential administrator, for example, "set role" and "decision tree". However, to get more accurate results, the analyst need to use operators like “cross validation”, “apply model” and “performance” operators. The decision tree helps the investigator to judge which factors are key two foresee the desire results.

According to the decision tree, one might say that humidity at 3 pm is considered as the main indicator variable. As per this model, if the humidity at 3 pm is more than 83.5, it is likely that there is a shot of rain tomorrow. Likewise, if humidity at 3 pm is absent then the expert need to check whether there is a rain today or not. Then again, if the humidity at 3 pm is beneath 83.5, then the examiner need to check temperature at 3 pm. Therefore, rain today and temperature at 3 pm are another two indicator factors of plausibility of rain tomorrow. Thusly, the decision tree has demonstrated that pressure at 3 pm, minimum temperature, maximum temperature, humidity at 9 am are other indicator factors of plausibility of rain tomorrow.

Task 1.3 Logistic Regression model for predicting whether it is likely to rain tomorrow based on today’s weather using the weatherAUS.csv data set and using RapidMiner

Logistic Regression is a sort of relapse examination used for foreseeing the consequence of a straight out (a variable that can elucidation of a foreordained number of classes) premise variable in light of at least one pointer elements. The probabilities depicting the possible consequence of a singular trial are illustrated, as a part of instructive elements, using a key limit. Logistics Regression measures the association between a straight out ward variable and generally an independent factor (or a few), by changing over the reliant variable to probability scores (Smith, 2016).

The following is the model intended to anticipate the likelihood of rain tomorrow. The confusion matrix as specified underneath has demonstrated that there is 98.13% exactness of this model. Subsequently, this model is genuine portrayal of prediction.

Task 1.4 Comment on the accuracy of Final Decision Tree Model and Final Logistic Regression Model

One of the fundamental request one needs to answer while building a decision tree using RapidMiner is the decision of the parameters which would yield the "best" possible model. RapidMiner offers no under seven differing parameter choices and picking fitting qualities for these to yield a not too bad choice tree model can be troublesome (Popovi? et al. 2016).

There are a couple of parameters, for instance, the kind of decision standard which may be more plainly obvious. For example, the default "gain ratio" measure is by and large an ensured choice over the other three (information gain, gini index and accuracy). However the remaining six parameters can recognize an extent of numerical qualities and one "size" does not by any stretch of the imagination fit all data.

The response for such a condition is to streamline the parameter assurance by using one of the upgrade heads inside RapidMiner. Then again, if there should be an occurrence of logistic regression area under ROC might be useful for looking at general execution of two contending models. Obviously, if the region is high or low then it is simpler to state model is great or terrible. In any case, much of the time, if the model is sensible, the range will be some place in the center.

Task 2 Incorporating Big Data into Data Warehouse Architecture

Information Warehouse Database is NOT a substitution or copy of the operational database however is a reciprocal database, where information gotten from outside operational sources are composed and reshaped into a particular structure and organization keeping in mind the end goal to bolster choice exercises. It contains the calculated, intelligent, and physical information models and information demonstrate sorts (Zhao et al. 2014).

The metadata formed into the database part of the detailing framework will contain both useful data to highlight the explanatory point of view in regards to the importance of information and connections between them, and also specialized data.

A data dissemination focus allows the limit, examination, accessibility, and reporting of cross-subject data (Dewan, Aggarwa and Tanwar, 2014). The data can be accessible over the affiliation, and not compelled to one individual's desktop. From this time forward it winds up obviously basic to perceive the customers of the data, and the use of the data. This is perfect perceived by taking a gander at what asset organization decisions are made in the firm (Kimball and Ross, 2013). Asset organization is multidisciplinary and extents not simply over regular planning works out, for instance, the normally related operations and support, also over budgetary, human resource, legal, and information structures zones. Recognizing and dissecting the preferred standpoint organization decisions and supporting business frames gives a sign on the substance of the distribution focus.

In a standard association, there are different unmistakable information systems on assembled stages that are used by various get-togethers. In the utility business, IT structure needs to fight with additional scattered systems in light of remote work environments and stations (Jaber et al. 2015). Water utility firms routinely have a dynamic organization structure, with a central office, regional work environments, and remote pump stations. As seen in Figure 1.1, the proposed engineering takes after this organization structure by utilizing different data shops to give neighborhood examination to nearby working environments. Data shops are a subset of the data dissemination focus, supporting specific business requirements of a definitive social event (Inmon and Linstedt, 2014).

Information is pushed to the working environments by a central information distribution center focus. Data from individual source operational structures encounter Extraction, Transformation, and Loading (ETL) frames and are kept in an Operational Data Store (ODS) before being stacked into the undertaking information distribution center.

There are three levels of information demonstrating. They are calculated, legitimate, and physical. For the motivation behind this theory, we would examine just the initial two. Calculated outline oversees ideas that are near the way clients see information; consistent outline manages ideas identified with a specific sort of DBMS; physical plan relies on upon the particular DBMS and portrays how information is really put away. The primary objective of calculated outline displaying is building up a formal, finish, dynamic configuration in view of the client necessities.

DW intelligent outline includes the meaning of structures that empower an effective access to data. The creator manufactures multidimensional structures considering the calculated composition speaking to the data necessities, the source databases, and non-utilitarian (fundamentally execution) necessities. This stage additionally incorporates details for information extraction apparatuses, information stacking procedures, and distribution center get to strategies. Toward the finish of consistent outline stage, a working model ought to be made for the end-client.

Where the Design organize takes data from both accessible information inventories and expert prerequisites and systematic needs, of powerful information models and transforms it into information shops and smart data. The Prototype sending stage, where gathering of sentiment producers and certain end-client customer base, are become contact with a working model of the information distribution center or, then again information shop outline, appropriate for real utilize. The motivation behind prototyping shifts, as the plan group moves forward and backward amongst plan and model. Send stage is the phase of formalization of client endorsed model for genuine creation utilize. The Operation is the day to-day support of the information distribution center or shop, the information conveyance administrations and customer devices that give investigators their entrance to distribution center and the administration of continuous extraction, change and stacking forms that keep the stockroom current with deference to the definitive value-based source frameworks. Upgrade stage is the place outer business conditions change spasmodically, or associations themselves experience spasmodic changes upgrade moves consistently once more into basic plan, if the beginning outline and usage didn't meet prerequisites.

While the climb of huge information yields gigantic possibilities for individuals, foundations and the general public all over, it furthermore raises fundamental assurance and moral issues (Kitchin, 2014). These issues are perspectives that may provoke conditions in which the fundamental informative models and establishments are inclined to impact assurance conflictingly from both a legal and an ethical perspective, and in this way address possible preventions for the huge information ability to be totally made sense of it.

Increased probability for Large-scale Theft or Breach of Sensitive Data

As more information is open, clean up in (non-) social databases accessible on-line, and logically bestowed to pariahs, the peril of information holes in like manner augmentations. Enormous information in this way brings up different insurance and security issues related to the get to, the limit and the usage of individual/customer related information (Michael and Miller, 2013). A present plan of noticeable information security events and shock, e.g. Edward Snowden's NSA spills and the information spill at the US retail chain Target Corp have demonstrated that information cracks by the people who have accessed sensitive datasets, truly or something else, are annihilating for both the general population and the information holders

Unapproved get to can incorporate two sorts of enemies: the essential sort of adversary is enthused about getting to rough information to either deal the clarification/examination handle, e.g. by mixing false information into the rough information, or to take a generous volume of unstable (cash related/identity) information. The second kind of foe joins substances fundamentally motivated by getting to different datasets that have starting at now been penniless down, and moreover the huge knowledge true blue inspectors have removed from the information. To break information insurance, both sorts of adversaries can manhandle programming and gear setup absconds in the establishments behind tremendous information stages. Along these lines, the related troubles join turning away security perils and attacks gone for the essential gigantic information establishment including server homesteads and cloud stages where tricky unrefined information and deduced learning are secured (Agarwal and Dhar, 2014). For individual losses, the aftereffect of such information breaks is the introduction of unstable identity qualities and other mystery information (e.g. charge card number) to the more unmistakable open. For affiliations, information breaks may achieve mark hurts (i.e., loss of customers and associates trust in/unwavering quality), loss of authorized advancement, loss of bit of the pie, and legal disciplines and fines in case of incompliance with assurance bearings.

Information Quality/Reliability and Derivation Issues

As large information engaged applications are information rich and setting fragile basically, and consistently require learning of the history and family line of the data things being viewed as, watching out for the issues of data quality, data provenance and data reliability inside seeing possibly untrusted data sources is transforming into a vital test gone up against by customers of enormous information examination (i.e. associations, research and governments) (Bates et al. 2014). Without expects to keep up the reliability and the way of the data from one point of view, and to get and grasp bits of knowledge about both the data's family and the setting in which it was assembled, immense data specialists will encounter genuine troubles business streamlining, managing their heap of data or running any huge data driven process/operation. Truth be told, it is the bits of knowledge about the quality, the provenance and the reliability of the data that in far reaching part chooses how customers of huge information examination should dismember the data and how they should interpret the delayed consequences of the examination, especially in setting sensitive settings, for instance, data dependence examination, key and vital decision upgrade inside affiliations, and malignant/criminal direct disclosure by law approval specialists (Agarwal and Dhar, 2014).

Data Asymmetry and the Issue of Power

The ability to total and control data about customers and inhabitants on an uncommon scale may give tremendous associations with intolerant arrangements and meddling/dictator governments exceptional means to control pieces of the people through centered promoting tries, perform social control, and thusly practically unfavorably influence the course of our well known governments, or do an extensive variety of fiendishness (Kitchin, 2014). Furthermore, the extending strong power which customers of enormous data examination - like Internet goliaths Google, Facebook, or Amazon - get from the data that they hold moreover raise challenges for information straightforwardness and instructive confidence. Certainly, tremendous data holders typically don't reveal in clear terms which of the general population's data they accurately assemble, and for what reason they used it. Of course, despite while tolerating that the huge data holders would give this information, individuals may even now don't have the ability to totally grasp it or conceivably to settle on instructed decisions on this preface. Additionally, reflection about information asymmetry and the related issue of vitality unquestionably incite stresses over unlawful, unavoidable off-/online perception, proliferation of existing sorts of social speculations, and unmerited detachment.

Task 3 Los Angeles Police Department Dashboard Tableau

Task 3.1 Specific Crimes within each Crime Category for a specific Police Department Area and specific year

Tableau Desktop has been used to draw the below mentioned graph, which is representing the specific crimes within each crime category. According to the criteria, year and police department has been marked as filter variable to understand crimes scenario. However, irrespective of the year and police department area, theft is considered as the most frequently occurred crime and burglary from vehicle is the common one.

Task 3.2 Frequency of Occurrence for a selected crime over 24 hours for a specific Police Department Area

The above mentioned graph drawn by Tableau Desktop is representing the frequency of occurrence of crime overs 24 hours across police department area. Likewise the above mentioned graph, here, area name and crime has been considered as the filter variable. Taken for example, Hollywood has been chosen as the selected area and Burglary as the specific crime. As per this filter option, maximum crime occurs during 0th hour.

Task 3.3 Frequency of Crimes within each Crime Classification by Police Department Area and by Time

The following graph is representing the Frequency of Crimes within each Crime Classification by Police Department Area and by Time. Here, data is filtered considering 20th time. according to this, 77th street is the most common place where crime occurs.

Task 3.4 A Geographical (location) presentation of each Police Department Area for given crime(s) and year

This geographical map figure is indicating crime scenario over time. Here, all police department areas have been shown in different color. Taken for example, if domestic crime is considered here for a particular year, say 2012; then it can be said that there are total 745 cases in 77th street police department area. Similarly, 360 cases found in central area. Here, the maximum number of crimes occurred in southeast police station area [975].

Task 3.5 Rationale for the graphic design and functionality

A wonderful dashboard is a perfect marriage of casing and limit - the dashboard should be regular, functional and careful, while the arrangement should be stunningly flawless. The Tableau dashboard masters can help LAPD wrongdoing change over complex data, arrange documents and pictures to make extensive dashboards for fast data divulgence and bits of learning (Szewra?ski et al. 2017).

The estimation of an enumerating dashboard is in its ability to change lead and drive incremental, predictable updates. There are differing sorts of dashboards, which will address business challenges and general targets in different ways (Symons et al. 2017). When starting to evaluate dashboards, it can be a test to see each kind of dashboard and the business estimation of that sort of dashboard.

Before perceiving how LAPD wrongdoings can hope to use a dashboard, they have to make a walk back and recognize the advantage of executing a dashboard. Like their examination accomplices, dashboards are front-end interfaces that distil educational files into fundamental bits of learning using data discernments (Beers et al. 2016). Estimations like time of wrongdoing, zone, and laws identified with any wrongdoing are all fundamental to screen in case you have to comprehend the seriousness. If something essential occurs in any range, they have to see how they can function.

Enumerating dashboards are an examination gadget that empower LAPD wrongdoings to stay in charge of their examination execution. That is the estimation of a dashboard. Directly, there are assorted sorts of dashboards that offer unmistakable sorts of examination for business visionaries. They ought to overview those and how they would it be able to help in their examination (Ryan, 2015).

It sounds fundamental, however the qualification between a not too bad dashboard report and a horrendous one is whether it gets saw or not. As an item device, dashboards are planned to raise data and upgrade various leveled deceivability into execution. If dashboards don't accomplish this, they're most likely going to miss the mark.

A practical dashboard is a particularly formed dashboard. At first look, LAPD wrongdoing may consider dashboard diagram as the outcome - a delightful, charming dashboard that backings visit use. Really dashboard design starts quite a while before picking the portrayals that will enliven your dashboard (Symons et al. 2017). Dashboard setup starts with social affair of individuals profiling, and understanding what sort of dashboard you are building. Starting there, LAPD wrongdoing can start to settle on sharp decisions around what data to show, where that data stays, and how to best address the data.

For example, making an operational dashboard for LAPD wrongdoing requires an understanding of how they will use it. Execution organization applications require a business to screen, measure and follow up on data. The dashboard is only an awful errand; the movement conveys the results that business is looking for. When arranging dashboards and speaking with the business customers about what they require, you should similarly ask how the dashboard has any kind of effect in dismembering information and choosing (Symons et al. 2017). If the dashboard does not help customers make a move, then it should be changed until it does.

Dashboard fashioners can end up noticeably required with sketching out reports for the business to see rather than follow up on. Also much of the time, modest bunches or a few reports are conveyed in light of the way that they have constantly been made, however no one is following up on data in them. A dashboard made without the setting of a pro fulfilling something with the information is not a dashboard worth making (Ryan, 2015).

Dashboards are planned to be snappy and easy to scrutinize. Report and substance based tables are not speedy or easy to scrutinize. This is a circumstance where a photograph really is defended paying little heed to a thousand words. Since the human personality shapes a number, a portrayal or a photograph as individual "pieces" of information, a report or data table stacked with numbers requires the cerebrum to store and review diverse irregularities while portrayals or pictures require single protuberances (Szewra?ski et al. 2017). So the methodology of thankfulness and comprehension is fundamentally speedier with observation.

Reference

Agarwal, R. and Dhar, V., 2014. Editorial Big data, data science, and analytics: The opportunity and challenge for IS research.

Bates, D.W., Saria, S., Ohno-Machado, L., Shah, A. and Escobar, G., 2014. Big data in health care: using analytics to identify and manage high-risk and high-cost patients. Health Affairs, 33(7), pp.1123-1131.

Beers, A.C., Eldridge, M.W., Hanrahan, P.M. and Taylor, J.E., Tableau Software, Inc., 2016. Systems and methods for generating models of a dataset for a data visualization. U.S. Patent 9,292,628.

Dewan, S., Aggarwal, Y. and Tanwar, S., 2014. Review on Data Warehouse, Data Mining and OLAP Technology: As Prerequisite aspect of business decision-making activity.

Inmon, W.H. and Linstedt, D., 2014. Data Architecture: A Primer for the Data Scientist: Big Data, Data Warehouse and Data Vault. Morgan Kaufmann.

Jaber, M.M., Ghani, M.K.A., Suryana, N., Mohammed, M.A. and Abbas, T., 2015. Flexible Data Warehouse Parameters: Toward Building an Integrated Architecture. International Journal of Computer Theory and Engineering, 7(5), p.349.

Khanapi, M., Ghani, A., Mustafa Musa, J. and Suryana, N., 2015. Telemedicine supported by data warehouse architecture. ARPN Journal of Engineering and Applied Sciences, pp.vol-10.

Kimball, R. and Ross, M., 2013. The data warehouse toolkit: The definitive guide to dimensional modeling. John Wiley & Sons.

Kitchin, R., 2014. Big Data, new epistemologies and paradigm shifts. Big Data & Society, 1(1), p.2053951714528481.

Klinkenberg, R. ed., 2013. RapidMiner: Data mining use cases and business analytics applications. Chapman and Hall/CRC.

Liebowitz, J. ed., 2013. Big data and business analytics. CRC press.

Michael, K. and Miller, K.W., 2013. Big data: New opportunities and new challenges [guest editors' introduction]. Computer, 46(6), pp.22-24.

Popovi?, A., Hackney, R., Tassabehji, R. and Castelli, M., 2016. The impact of big data analytics on firms’ high value business performance. Information Systems Frontiers, pp.1-14.

Ryan, J., 2015, September. Communicating research via data visualization. In National Data Integrity Conference-2015. Colorado State University. Libraries.

Smith, J., 2016. Data Analytics: What Every Business Must Know About Big Data And Data Science.

Symons, D., Konczewski, A., Johnston, L.D., Frensko, B. and Kraemer, K., 2017. Enriching Student Learning with Data Visualization.

Szewra?ski, S., Kazak, J., Sylla, M. and ?wi?der, M., 2017. Spatial Data Analysis with the Use of ArcGIS and Tableau Systems. In The Rise of Big Spatial Data (pp. 337-349). Springer International Publishing.

Talia, D., 2013. Toward cloud-based big-data analytics. IEEE Computer Science, pp.98-101.

Wang, G., Gunasekaran, A., Ngai, E.W. and Papadopoulos, T., 2016. Big data analytics in logistics and supply chain management: Certain investigations for research and applications. International Journal of Production Economics, 176, pp.98-110.

Wang, Y., Kung, L. and Byrd, T.A., 2016. Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations. Technological Forecasting and Social Change.

Zhao, J.L., Fan, S. and Hu, D., 2014. Business challenges and research directions of management analytics in the big data era. Journal of Management Analytics, 1(3), pp.169-174.


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