Introduction
Cocoa Delights is the first company in Australia to process more than 10 different types of cacao from several countries, selecting only the finest cacao beans available. With chocolate factories in the Yarra Valley wine region of Victoria we currently manufacture and distribute exclusive handmade, partly handmade and machine-made chocolate product.
Cocoa Delights with a significant retail presence in every Australian capital city, starting with 22 stores in the greater Melbourne area and growing to 100 stores Australia wide by 2016. Cocoa Delights have defunded and run the expansion program as a wholly-owned operation to franchise and take up the opinion of a point venture.
Cost
Cocoa Delights will try to capitalize on the social trend of consumers being more health conscious, by promoting the health benefits of dark chocolates and offer the largest range of dark chocolate varieties and products.
Cocoa Delight has the following approach to pricing, distribution, advertising and promotion and customer service.
Benefit
Cocoa Delights seeks to fulfil the following benefits that are important to our customers
PEST
P: The Government is currently passing legislation that requires businesses to monitor and reduce their waste and energy use. Significant penalties are planned for businesses that do not comply with the new directive
E: Interest rates are rising in the short-term but expected to level out at sustainable levels for the coming three years. Disposable income has reduced due to rising interest rates, however, this shortfall is expected to be recovered in the long-term, with wage increase expected to outstrip inflation rates by 2%. Unemployment levels are also increasing and expected to climb steady to 6% in the coming years
S: Cocoa Delight will try to capitalize on the social trend of consumers being more health conscious, by promoting the health benefits of dark chocolates and offer the largest range of dark chocolate varieties and product
T: technological developments with the broadband rollout across Australia have been delayed, although the rollout is continuing and will be completed in the next three years. Internet retailing options are expanding, and most bricks and mortar retailers are taking advantage of this new technology
ECONOMICAL: DISPOSABLE income has reduced due to rising interest rates this shortfall expected to be recovered in the long term, with wages including expected to outstrip inflation rates by 2% unemployment levels are also increasing and expected to climb steadily to 6% in the coming year.
SOCIAL: cocoa delights company will try to capitalize on the social trends of consumers being more health conscious, by promoting the health benefits of dark chocolates and offer the largest range of dark chocolate verities and more products.
TECHNOLOGY: Technology developments with the broadband rollout across Australia have been delayed, although the rollout is continuing and will be completed in the next three years. Internet retailing options are expanding, and most retailers are taking advantage of this new technology.
Risk
Risk management strategy is an integrated business process that incorporates all of the Risk Management processes, activities, methodologies and policies adopted and carried out in an organization
Fit
The opportunity with organization goals and capabilities of Cocoa Delights. Trend for a gourmet chocolate is heading toward a more sophisticated and informed customer regards to:
Impact
After reviewing the Haigh’s chocolate proposal cocoa delight will get opportunities with organizational goals and capabilities. Using JOINT VENTURE option with the Haigh’s chocolate they can operate different market segment within same industries. A joint venture is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity.
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