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COIT11239 Professional Communication: Tracksuits-N-Sportswear

For this assignment, you are to create a project proposal for an organisation that wishes to enhance its communications with technology. We would like you to present your proposal and support it with a business report.

The description of the organisation is provided below. You may choose another appropriate case study, e.g., related to your work. Approval for an alternative organisation must be obtained from the unit coordinator.

Case Study: Overview of Tracksuits-N-Sportswear

Tracksuits-N-Sportswear Company Limited is a business located in Brisbane that sells T-shirts and tracksuit tops and pants. Their mission is to be a provider of high-quality T-shirt and tracksuit apparel using simple designs. They purchase the right to use the name/logo of institutions (e.g., universities) and sports franchises for their designs. For the first two years of operation, Tracksuits-N-Sportswear operated out of a garage office where all employees worked within earshot and orders were passed around the garage. However, a rapid increase in demand for their products led to the owners leasing commercial premises to house their operations: sales/marketing, production, distribution, billing, and administration. To increase business, they have also started an additional sales and marketing operation in Beijing, China.

Business documents such as orders and invoices are passed between departments via email. Employees call each other on landlines and mobile phones. The owners distribute general news to the employees using email newsletters.

The time taken between when a customer orders until the order is shipped has doubled since the move to the commercial premises. The owners feel that the lack of effective communications is the cause of the increase in order-to-ship time.

The owners have hired you as a consultant. Their idea is to implement a social media based communication system. They would like an existing system or a collection of existing systems that that supports:

  • Sending messages to individuals and groups.
  • Is able to track the location of each employee in the distribution department– for safety reasons.

Your task is to identify a system or collection of systems that support the owners’ requirements.


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