COMM6019 The Improper Communication
1. There is a growing trend of cases where people are being publicly shamed as a result of messages they posted on social media. What are the ethics involved, if any, in this process
2. What should the appropriate response be from companies when their employees use certain communication channels that may not reflect or represent a company’s best interests
3. Did the subject of this piece deserve to be fired from her job for use of social media based on the situation described
4. What steps could be taken to avoid such situations on a professional level What can should employees and employers do to address such issues in the future
Answer:
Ronson (2015) in the article entitled “How One Stupid Tweet Ruined Justin Sacco’s Life” discusses the ways in which the communications within the various social media might lead to the outrageous condition within the society at large. The concerned article tends to deal with the various ways in which a single lame joke on any sensitive issue might cost the concerned person his or her job and the normal flow of life. The concerned article further focusses on the various ethical breaches that might have occurred within the concerned organization due to the improper communication on the part of the concerned person over the various social media handles.
Question 1
The various conditions that are related to the matters that pertain to the improper and inconsiderate messages over the social media have many a times resulted in the conditions that have been related to the public shaming of the person who has tweeted the statement. The ethical issues that are related to this matter are those that have been pertaining to the public shaming of the person generally results in the conditions that lead to the concerned person receiving death threats as well from the concerned group that has been targeted in the messages (Fuchs, 2017).
The other ethical issues that are involved in these matters pertain to the conditions related to the PTSD that is faced by the concerned person as a result of the public shaming that is related to these matters (McKee, 2013). The concerned person might face huge issues in the matters that pertain to their social lives due to the various furious backlashes that have been received by the concerned person on the messages that he or she might have shared over the concerned social media.
Question 2
The concerned companies might be advised to take to the same social media portal to disclose to the concerned stakeholders the fact that the business organization might not possess the same thoughts as is shared by the concerned employee of the organization. This might help the concerned organization to maintain a clarity regarding the matters that pertain to the viewpoints as are shared by the certain employees of the organization and not that of the organization as a whole (Squires, 2014). This might help the discussed organization to deal with the matters that pertaining to the backlashes that have been faced by the concerned organization and might further help in the matters that relate to the maintenance of the loyalty of the clients of the company thereby affecting the goodwill of the firm in a positive manner.
Question 3
The concerned person in discussion, Justin Sacco had posted some racist comments on her Twitter platform. She had posted it as a joke but however had faced a huge backlash over the social media due to the same. She had to face the consequences of losing her job as a result of the joke that she had posted (Ronson, 2015). The company in discussion might be argued to have taken the correct step by firing her from the job since this is an issue that involves racism against the various other employees of the organization who might belong to the area that Justin Sacco had belittled in her tweet. This action on the part of the organization might help in the matters that pertain to the lowering of the attrition rate within the concerned company. This might also help in the matters that pertain to extending the assurance on the part of the organization towards the people who belong to the various different Justin Sacco ethnicities.
Question 4
The concerned managerial body of the business organization might be recommended to organize meetings and training sessions within the organization so as to deal with the various matters that pertain to the factors that have been relating to the discrimination among the members of the organization on the basis of the race and the ethnicity that they might belong to (Cleland & Cashmore, 2014). The organization might also be advised to promote the cultural diversity within the employees of the organization on the basis of the cultural diversity and the racial diversity that exists among the various employees of the company. The managerial body of the business organization might tend to implement strict measures in case the incidents are repeated in the future. The company might also be advised to hold frequent meetings with the employees on the concerned organization in order to avoid such situations in the future.
References
Cleland, J., & Cashmore, E. (2014). Fans, racism and british football in the twenty-first Century: the existence of a ‘colour-blind’ideology. Journal of Ethnic and Migration Studies, 40(4), 638-654.
Fuchs, C. (2017). Social media: A critical introduction. Sage.
McKee, R. (2013). Ethical issues in using social media for health and health care research. Health Policy, 110(2-3), 298-301.
Ronson, J. (2015). How one stupid tweet blew up Justine Sacco’s life. New York Times, 12.
Squires, C. R. (2014). The post-racial mystique: Media and race in the twenty-first century. NYU Press.
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