Creative Leadership in Action
Answer:
Introduction
The public relation is an important tool for getting the message of some organization to the public or the general populace and the help it can generate for the organization is priceless. In case of any social work organization, the funds come from donation from the public. Therefore, beseeching the people to donate money and to
establish the fact that the goals of the organization are noble ones are responsibilities of the organization (Coombs & Holladay, 2007). The best way to do this is the public relations operations of the organization. Therefore, the operation is exceedingly important, as they not only help the organization obtain their goals but to sustain the existence of the organization. The help that the organizations need is not only of the monetary kind as the operations of the organizations need volunteers to spread the influence of the organization to help more people who are targeted by the organization by their condition (Polič, et al, 2012).
Background
The organization that is chosen for the task is one of the less popular organizations of the region of Selangor and Kualalumpur and the organization helps people with learning disabilities and represents the population of the people with such problems. The name of the organization is United Voice. This not like any other NGO where the message to change the system to better include the affected people are done by the healthy volunteers who are not affected by the issue. The main theme of the organization is self advocacy (Unitedvoice.com.my, 2016). It means the people who are affected by the issue themselves to some extent speak for themselves. The volunteer help in the other task of the organization but the main job of representing the needs of the people with learning disabilities are done by the afflicted people. So this is a novel step taken by the organization as the second-hand representation of the needs by people who are not affected by the problem cannot possibly fully describe the problems that are faced by the people. So, when the people represent themselves and describe their problems it is more accurate and the other people with the same problem are able to relate and thus empowerment of the population targeted by the organization is achieved.
Goals
As the leader of the PR portion of the organization there are some fixed goals that are to be achieved by me to make the organization better known and enfold more people with learning disabilities under the umbrella of the organization. This is the major goal of the organization but there are many other objectives that lead to the same ultimate goal (Tufail & Lyon, 2007).
Number of volunteer: this is one goal as the organization cannot function without the help from the volunteers and the PR operations of the organization must influence more capable people to join as volunteers so that organization can achieve better results.
Donation: as the organization is a non profit one the operations of the organization need donations from the populace to sustain their efforts on behalf of the affected. So appeal to the people to donate to the cause is another goal of the PR efforts.
References
Coombs, W & Holladay, S (2007). It's not just PR. Malden, MA: Blackwell Pub.
Polič, M, Kos, D & Železnik, N (2012). Review of public participation in radioactive waste siting process in Slovenia. Ljubljana: University of Ljubljana.
Tufail, J & Lyon, K (2007). Listen up! speak up!. London: Jessica Kingsley Publishers.
Unitedvoice.com.my. (2016). United Voice-Self-Advocacy Society of Persons with Learning Disabilities Kuala Lumpur & Selangor, Malaysia.
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