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DECU4015 Developing an Enterprise Culture Management


  1. Explain the concept of enterprise.
  2. Recognise the role of enterprise within a range of businesses.

Discuss the principles of developing an enterprise culture within businesses

Define and explain what is meant by the term 'enterprise.' Examine the organisation cultures of Facebook and Uber. To what extent do these companies exhibit an enterprise culture and entrepreneurial culture?

Aim to review a variety of sources on the topics of enterprise and entrepreneurial and enterprise culture. What has been written on the subject? How do sources compare? How are the concepts defined and explained?

  • Explanation of the concept of enterprise with a definition
  • Definition of enterprise and entrepreneurial culture

Provides a discussion of Facebook, including a background examination of the company.

History of Facebook



Case Study 2: Uber

History of Uber



Analysis of Facebook and Uber

Attempt to make a connection to enterprise and enterprise and entrepreneurial culture (as you would have explained and defined in the literature review). This should include:

Examination of Facebook's organisation culture

Uber's organisation culture

Findings and analysis

Discuss the implications of the information presented in the analysis of Facebook and Uber section. This should include:

A discussion of whether Facebook operates a enterprise/entrepreneurial culture

A discussion of whether Uber operates a enterprise/entrepreneurial culture

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