What is marketing?
The Chartered Institute of Marketing describes marketing as ‘the method of marketing responsible for profitably defining, anticipating and fulfilling consumer requirements’
“In another words Marketing as a strategy encompasses all the activities that a business undertakes to bring in and establish relationships with consumers. “
Here are several marketing forms that are important today, some of which have passed the test of time:
There are two types of marketing
1 Online marketing
2 Off line marketing
These are some online example which is given below
Internet marketing:
- Optimization of the search engine: the abbreviated “SEO”
- Marketing blogs:
- Social media marketing:
- Print marketing
- Video marketing:
Off line marketing
Print media,
Hording, banner, flex, newspaper etc.
In marketing the 4 Ps is very important keys for every company or organization
Before starting of ever Project you come up with an idea for a project that you want to sell in your market.
What happens next? If you just start selling it you probably won’t be successful.
Instead, to do market research and address some important questions, which is important tool for marketing
- you need your marketing team:
- Is this product fit for the market?
- What messaging would increase sales of the drug, and on the platforms?
- How do developers of your products change the product to improve the probability of success?
- How do focus groups think about the commodity, and what are their questions or hesitations?
- Who is your target audience?
Product Marketers use the responses to these questions to help companies recognize product demand and improve product quality by referencing focus group or survey participant’s issues.
Price The marketing department should find out the commodity prices of rivals, or use focus groups and surveys to determine how much the ideal customer is willing to pay.
Place your marketing team must make use of their knowledge and interpretation of customers in your company to provide advice about how and where to sell your product.
Promotion it includes any online or off line advertising, event, or the promotion generated by your marketing department to increase awareness and interest in your product and eventually contribute to further sales.
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