Digital marketing is a form of marketing which is used by the companies and the business firms to get to the customer’s attention by providing advertising services directly to them. It is a form of advertising which enables the non-profit organizations and the business firms to communicate with the customers directly via many forms of media. Direct marketing has many bases like the email marketing, cell phone text messaging, database marketing, promotional letters, catalog distribution, fliers, online adverts, targeted newspaper, television and magazine advertisements for the customers. In the business world, it is also known as the direct response. In other words, direct marketing is the sum of activities by which the seller of the products or the service convinces the direct efforts to a target audience which is present in the desired market using one or media platforms for the sole purpose of soliciting or getting the attention of the customer by mail, phone, Internet or personal visit from a potential consumer. Direct marketing includes precisely:
Direct marketing mainly focuses on the data, testing and the customers. Hence, besides a direct marketing campaign the seller will have an incorporate actionable segments of the marketing campaign which are laid off. There will because of pre and post campaign analytics for the measurement of results which have come over the time period.
The characteristics which differentiate the direct marketing from the other types of the marketing are:
Direct marketing is the widest form of marketing and requires proper take on the marketing techniques. There are many mediums or channels of communication in the direct marketing campaigns. It mainly processes the direct communication to the customers in the most direct way, these are:
This is one of the earliest type of direct marketing which was done by the help of the technology. In email marketing, the mails are sent to the customers directly by mailers. It is also one of the most used direct marketing methods used and is also very cost effective. The design work and the sending takes up very less time as compared to other direct marketing channels.
The second most used channel of marketing is the mobile marketing. Marketers engage with the potential customers through mobile phones and also with the prospective donors. It is all done in a very interactive manner with the help of the mobile network. The various types of mobile marketing messages include: SMS or short message service, it is the marketing communications which are sent in the form of text messages, also called as texting. MMS or multi-media message service marketing communications are sent to the potential customers in the form of media messages and gif animations. In today’s smartphone world, new applications based marketing strategies and techniques are also doing the rounds. Another type, the push Notifications are also mobile direct messages which is sent to a customer either automatically or as part of a working campaign. This part includes transactional, geo based marketing and simple marketing, etc.
As the name suggests, this type of marketing deals with the techniques which include contacting the consumers via direct telephone calls. The primary benefit gained from this method of digital marketing is creased lad generation and is also cost effective to the firm. With the help of telemarketing, only the relevant and potential customers are reached out, saving all the extra time. There is always a higher probability of getting more sales from the telemarketing technique than the other techniques. The success rate is always high in this.
Coupon branding or couponing is used extensively by the marketers for getting as much as attention and in result get higher sales. Couponing is used basically in the digital media as well as the print media. The coupon is attached or printed inside the newspaper or magazines and are availed when the consumers cut out those and bring them in the shop. There are also many daily deals sites which uses coupons as the main part of direct marketing.
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