|Subject Title||Strategic Management in Tourism and Hospitality|
|Assessment Title||Assessment Two - Individual Report|
Format/Layout of Assessment
Each individual student will write a 1,500 word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry.
Students are encouraged to engage with a Tourism and Hospitality business identified in course or draw upon their own industry experience to uncover a key strategic management issue for a business in the Tourism and Hospitality industry.
Some key areas of strategic management in the Tourism and Hospitality industry that may be interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability.
This assessment seeks to develop the critical thinking skills and abilities of students through the identification of a relevant strategic management problem for a Tourism and hospitality business and development of a viable strategic solution for that problem.
This Assessment is individual and contributes 30% to the final mark for the course.
This word count limit is 1,500 words (plus or minus 10%), excluding Appendices, References and Quotations.
Time New Roman 12 point font and 1.5 line spacing. APA referencing as per 2018 ICMS Style Guide. Header to contain student names and identifier numbers only.
Footer to contain page number only. Plagiarism Declaration attached as first page inside the cover page.
Last page of the Originality Report attached as second page inside the cover page.
Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit.
A Grading Rubric is posted in the subject Assessment block on Moodle. This Assessment represents 30% of the final grade for the course.
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