HI5004 Marketing Management T1 2020 Trimester 1 2020 Individual Assignment Assessment Title Tutorial Question Assignment 1 Holmes Institute
This individual assignment is an opportunity for students to demonstrate their understanding of marketing management
Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial questions from week 3 to week 6.
The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe in 300 words the four core business processes. Use an example for each process to illustrate your discussion
Explain what is qualitative research and why it might be useful to marketers. What are its major drawbacks? Answer this question in 300 words
“Consumers have become part-time marketers”. Use the information from the video and discuss to this statement in 300 words.
The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this question in 300 words
Question 5 Week 6: Tutorial 5 (10 marks) https://www.youtube.com/watch?v=tF9r9LrOb70
Watch the video and answer all 3 questions in a total of 300 words.