Task 1
Task 2
Evaluate and improve International Marketing Performance
This qualification reflects the role of individuals working as marketing directors, marketing strategists, and national, regional, or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organization. They analyze, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organization.
Entry Requirements
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment, and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organizational marketing objectives
BSBMKG609 Develop a marketing plan
Elective Units
BSBMKG523 Design and develop an integrated marketing communication plan
BSBCOM603 Plan and establish compliance management systems
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organizational change
BSBMGT605 Provide leadership across the organization
BSBMGT608 Manage innovation and continuous improvement
BSBMGT616 Develop and implement strategic plans
BSBMGT617 Develop and implement a business plan
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG611 Manage measurement of marketing effectiveness
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement, and maintain WHS management systems
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts
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